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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- Reading Between the Lines: CR Messages in the Super Bowl Ads
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (39)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (3)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Women and Girls
Looking Forward to Better Reporting
The International Integrated Reporting Committee published a Discussion Paper on September 12 that presented a compelling case for integrated reporting. One of the more interesting statistics cited was that physical and financial assets represent a shrinking percentage of market value – falling from 83 percent in 1975 to 19 percent in 2009! Many of these intangible assets aren’t covered in most reports, which speaks to the need for different and more interconnected reporting. Some of the reasons it’s worth the read:
Posted on Thursday, September 15th, 2011
Also posted in Communicating CR, Communications, Reporting Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Also posted in Communicating CR, Communications, Reporting Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Raising Girls’ Voices
The 600 million girls who live in the developing world have started to get the attention they deserve on the world stage. A prime example is “Girls and Women: Scaling What Works,” a featured topic at the upcoming Clinton Global Initiative* Annual Meeting. In a series of plenary and breakout sessions, corporate, government and NGO leaders will take a deeper look at proven initiatives to improve the lives of girls in developing countries. One of the most exciting aspects of the program is that CGI plans to promote ideas and innovations coming directly from girls in the developing world, who seldom have the platform that CGI provides.
Abundant data support CGI’s emphasis on investing in girls in the developing world. To cite just one powerful statistic: when 10 percent more girls go to school, a country’s GDP increases on average by 3 percent. Yet less than two cents of every international development dollar is directed specifically to girls. Clearly, there’s still a compelling need to bridge the gap between the strong case for investing in girls and reality.
Posted on Thursday, September 1st, 2011
Also posted in Economic Development, Nonprofit Operations and Communications Tagged 10x10, documentary, GDP, girls, school Leave a comment
Also posted in Economic Development, Nonprofit Operations and Communications Tagged 10x10, documentary, GDP, girls, school Leave a comment
Not Just Today: Every Day
Following our colleague Emily’s earlier round-up of coverage of International Women’s Day in the leading U.S. social media and traditional media, I wanted to share some perspectives from Europe and Afghanistan.Last evening in London, I had the opportunity to meet and listen to some remarkable women from Afghanistan: Dr Habiba Sarabi, the Governor of Bamyan [...]
Posted on Tuesday, March 8th, 2011
Also posted in Economic Development Tagged ActionAid, Afghan parliament, Asila Wardak, Elay Ershad, gender violence, Get Lippy, Habiba Sarabi, International Women's Day, IWD, Shinkai Karokhail Leave a comment
Also posted in Economic Development Tagged ActionAid, Afghan parliament, Asila Wardak, Elay Ershad, gender violence, Get Lippy, Habiba Sarabi, International Women's Day, IWD, Shinkai Karokhail Leave a comment
Not Just Another Fat Tuesday
Some may refer to today as Fat Tuesday, but for me, and for many men and women around the world, today is International Women’s Day (IWD). In fact, today marks the 100th anniversary of the occasion, which was established in 1911 to support women’s causes and celebrate women’s achievements.
Posted on Tuesday, March 8th, 2011
Catogories Women and Girls Tagged International Women's Day, investing in girls and women, IWD, Newsweek Daily Beast Women in the World Summit, Secretary Hillary Clinton, women's empowerment 1 Comment
Catogories Women and Girls Tagged International Women's Day, investing in girls and women, IWD, Newsweek Daily Beast Women in the World Summit, Secretary Hillary Clinton, women's empowerment 1 Comment
We Can Do Small Things Too
I got an e-mail this morning from Barack Obama, and the subject line was "We Do Big Things." I watched the State of the Union last night and lately I have to admit to a certain amount of discouragement about our seeming inability to tackle big problems. As someone who lives and drives in northern [...]
Posted on Wednesday, January 26th, 2011
Also posted in Health, Philanthropy Tagged cooking oil, Jakarta Post, Ray LaHood, SOTU, transportation, vitamin A, We Do Big Things Leave a comment
Also posted in Health, Philanthropy Tagged cooking oil, Jakarta Post, Ray LaHood, SOTU, transportation, vitamin A, We Do Big Things Leave a comment
Is it possible to have too much pink?
October is Breast Cancer Awareness Month. This should not come as a surprise to you, unless you’ve been holed up in a dark room without access to any source of information or entertainment.Every communication vehicle or medium is talking about breast cancer—local news, the morning DJ, TV commercials, Facebook news feeds, and packaging on countless consumer [...]
Posted on Thursday, October 14th, 2010
Also posted in Cause Marketing, Communicating CR, Health, Philanthropy Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Also posted in Cause Marketing, Communicating CR, Health, Philanthropy Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Empowering Women and Girls to Change the World
Empowerment of women and girls was one of the major themes at this year’s Clinton Global Initiative annual meeting and it has been truly inspiring to see the number of commitments being made in this area, the extraordinary results being achieved by women leaders and innovators around the world, and the strong commitment and involvement [...]
Posted on Friday, September 24th, 2010
Catogories Women and Girls Tagged Ashton Kutcher, Bell Bajao, CGI, Clinton Global Initiative, Demi Moore, DNA Foundation, Ellen Johnson Sirleaf, Global Give Back Circle, Joseph Brenyah, Liberia, Linda Lockhart, PALMS, Rana Dajani, We Love Reading 1 Comment
Catogories Women and Girls Tagged Ashton Kutcher, Bell Bajao, CGI, Clinton Global Initiative, Demi Moore, DNA Foundation, Ellen Johnson Sirleaf, Global Give Back Circle, Joseph Brenyah, Liberia, Linda Lockhart, PALMS, Rana Dajani, We Love Reading 1 Comment
Gearing Up For “UN Week” And The Clinton Global Initiative
New Yorkers grudgingly refer to the third week of September as “UN Week,” when world leaders descend on the city for the opening session of the UN General Assembly, creating gridlocked streets across Manhattan in the wake of their motorcades. Over the past six years, however, it’s the Clinton Global Initiative (CGI) that has anchored [...]
Posted on Friday, August 27th, 2010
Also posted in Business Alignment/Integration, Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
Making History: Pursuing Paradigm Shifts in Women’s Economic Participation
Also posted in Economic Development | Tagged APEC WES, San Francisco, San Francisco Declaration, Secretary Clinton, WES, women, Women and the Economy Summit | Leave a comment