Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: What’s Next for CR
Job Creation Just One Focus for CGI 2011
“Jobs, jobs, jobs.” That was the message President William J. Clinton took to the airwaves with on Sunday morning to preview the agenda of the 2011 Clinton Global Initiative (CGI) annual meeting which kicks-off on Tuesday. Yet again, CGI has attracted a stellar line-up of participants, who will spend the next three days formulating plans to address global unemployment, putting forward ideas to drive more sustainable consumption and continuing to focus on unleashing the potential of girls and women in places where they remain excluded or marginalized.
Posted on Monday, September 19th, 2011
Also posted in Business Alignment/Integration, Nonprofit Operations and Communications, What's Next for CR Tagged CGI, CGI annual meeting, Clinton Global Initiative, James Robinson 1 Comment
Also posted in Business Alignment/Integration, Nonprofit Operations and Communications, What's Next for CR Tagged CGI, CGI annual meeting, Clinton Global Initiative, James Robinson 1 Comment
Corporate Philanthropy = R&D
I was just in NYC and it was a quick-turnaround trip, so unfortunately, I didn’t have time to shop.
When I head back to the Big Apple in a few weeks, I’m going to carve out some time for a side trip to SoHo to check out this new concept from Nordstrom: Treasure&Bond.
Why am I sharing this tidbit with Shared Purpose readers?
Posted on Friday, September 2nd, 2011
Also posted in Cause Marketing, Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Also posted in Cause Marketing, Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Universities Include Philanthropy 101
You know, you have to be proud of the B-school students today. I say this as a totally unbiased proud member of the “hands-on” Millennial generation. But things really seem to be changing out there. The trend’s been coming on for awhile. Back in 2007, Stanford did a study that found MBA students from the top 11 ranked business schools in the United States were willing to sacrifice as much as $8,000 in pay in order to work for an ethical company. Awesome. And my undergrad alma mater, Tufts University, has been preaching “active citizenship” for years.
Posted on Monday, August 22nd, 2011
Also posted in Philanthropy, What's Next for CR Tagged Business school, Campus Compact, Millennial, philanthropy Leave a comment
Also posted in Philanthropy, What's Next for CR Tagged Business school, Campus Compact, Millennial, philanthropy Leave a comment
What Gives!? Talks to Tara Greco
Last month at the National Conference on Volunteering and Service, What Gives!? spoke with Shared Purpose blogger Tara Greco on her take on nonprofit-corporate partnership and employee volunteer program best practices. Check out the interview below!
Posted on Friday, July 29th, 2011
Also posted in Business Alignment/Integration, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged employee volunteerism, EVPs, National Conference on Volunteering and Service, NCVS, nonprofit partnerships, What Gives Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged employee volunteerism, EVPs, National Conference on Volunteering and Service, NCVS, nonprofit partnerships, What Gives Leave a comment
Some Things Change, Some Things Don’t
The Chronicle of Philanthropy’s Annual Survey of Giving by America’s Largest Corporations is out this week. It’s got lots of great data and tidbits on what companies have been up to over the past year.
One of the biggest questions the report answers each year is how MUCH companies are giving. And there’s good news: cash giving rose by 13 percent in 2010 over 2009.
Posted on Tuesday, July 26th, 2011
Also posted in Business Alignment/Integration, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged Annual Survey of Giving by America’s Largest Corporations, Chronicle of Philanthropy, corporate giving, Evan Hochberg, National Conference on Volunteering and Service, pro bono, skills-based volunteering Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged Annual Survey of Giving by America’s Largest Corporations, Chronicle of Philanthropy, corporate giving, Evan Hochberg, National Conference on Volunteering and Service, pro bono, skills-based volunteering Leave a comment
What’s Stopping Shared Value? Or Who?
I wanted to revisit my earlier post entitled “Time To Go Beyond CSR?” where I highlighted Michael Porter’s Harvard Business Review article on creating shared value. Last week, nonprofit consultancy FSG published a helpful “How-to Guide for the New Corporate (R)evolution,” which takes the work of Porter and translates it into a number of practical steps that companies can take to create shared value. It looks at many of the usual suspects (and recognized leaders): GE, Nestle, HP, Nike and CISCO. But it also explores a few lesser-known examples, including:
Posted on Wednesday, May 4th, 2011
Also posted in What's Next for CR Tagged business results, C-suite, DJSI, sustainability index Leave a comment
Also posted in What's Next for CR Tagged business results, C-suite, DJSI, sustainability index Leave a comment
Take Two Giant Steps Forward?
Anniversaries tend to make me look backward as well as forward, and the one-year milestone of Shared Purpose is no different. How has corporate responsibility evolved in the past 12 months? What’s different today because of lessons learned this year? And in the spirit of the never-ending U.S. election dialogue, are we better off today than we were last year? For me the answer to this last question is yes – for two reasons.
Posted on Wednesday, April 27th, 2011
Also posted in Business Alignment/Integration, Community Engagement, What's Next for CR Tagged cooperation, partnerships, relationships, transparency Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, What's Next for CR Tagged cooperation, partnerships, relationships, transparency Leave a comment
From CR to Sustainability Leadership
For me, one of the more frustrating aspects of the past year was the revival of “CSR skepticism” in certain quarters of the business media in the wake of several major corporate mistakes and crises in the banking, energy and auto sectors. After all, when there is insufficient “corporate responsibility,” there are two main options: more corporate responsibility or more regulation (or both) -- but not a return to the 1980s philosophy that business should focus only on maximizing profit and leave externalities to governments and society.
Posted on Tuesday, April 26th, 2011
Also posted in What's Next for CR Tagged corporate responsibility, cr, CSR, Rachel Thompson, regulation, Shared Purpose anniversary Leave a comment
Also posted in What's Next for CR Tagged corporate responsibility, cr, CSR, Rachel Thompson, regulation, Shared Purpose anniversary Leave a comment
Rooting for the Underdog
Whether it’s March Madness or the world of social change, I can’t help but root for the underdog.
When it comes to getting funding or visibility, many social innovators – no matter how good their ideas are – never get a fair shot because they lack the means and connections to get in front of decision-makers who control the resources.
Posted on Tuesday, March 29th, 2011
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Volunteers are Getting LinkedIn
Also posted in Volunteerism & Service, What's Next for CR | Tagged employee volunteerism, LinkedIn, Millennials, pro bono, skills-based volunteering, volunteer | 1 Comment