Category Archives: Volunteerism & Service

Using Social Media to Communicate Corporate Responsibility

There is no doubt that in recent years, the way in which most people consume and share information has been completely transformed by social media. Recognizing this, many companies now use social media to interact with consumers and stakeholders to broadcast their messages and one of the most interesting ways they are using social media is to drive participation, enthusiasm and awareness of their corporate responsibility efforts. At the National Conference on Volunteering and Service (NCVS) in June, I attended a session called “How Social Media Can Advance Your EVP and CSR Efforts” that provided terrific insights and examples of companies that are using social media in creative and meaningful ways.
Posted on Wednesday, July 6th, 2011 By Tara Greco
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Top 10 Takeaways from the National Conference on Volunteerism & Service

The APCO team left New Orleans with our bags full of information and our heads full of ideas. Here are our the lessons learned from this year’s NCVS. We’re already looking forward to next year in Chicago! The New Orleans spirit is a force greater than any hurricane. The commitment to rebuild and repair the city has not wavered, and the city’s do-it-yourself approach has been driving the rebirth. Branford Marsalis said it best in the opening plenary: “We have a lot of different kinds of music here, and the sound is perseverance.”
Posted on Thursday, June 16th, 2011 By Tara Greco
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Tripping Over the Words

Day 1 of the National Conference on Volunteering and Service is complete, and we’re looking forward to the start of Day 2. Already this year, as in the past few years, there is a major focus on skills-based volunteering and pro bono as the next great frontier of corporate giving. Apparently, more than half of companies now offer some skills-based volunteering opportunities to their employees – which I suppose makes it not much of a frontier anymore.
Posted on Tuesday, June 7th, 2011 By Tara Greco
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Volunteers Heading South

Starting tomorrow, thousands of volunteerism professionals and enthusiasts will assemble in New Orleans, La., for the annual National Conference on Volunteering and Service. Convened by the Points of Light Institute* and the Corporation for National and Community Service, the gathering is the world’s largest conference devoted to volunteerism.
Posted on Friday, June 3rd, 2011 By Tara Greco
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The Cavs Really DID Win the Lottery

If you’re not a basketball junkie, you may not have noticed that the NBA lottery happened on Tuesday night. I was watching but wasn’t thrilled with the results—as a Washington Wizards season ticket holder, I was hoping for the #1 pick to get some help out of the Eastern Conference basement. Oh, well—maybe we can trade for some better players this summer.
Posted on Thursday, May 19th, 2011 By Tara Greco
Also posted in Business Alignment/Integration, Philanthropy | Tagged , , , , | 2 Comments

It’s National Volunteer Week!

You may have heard that April 10-16 is National Volunteer Week in the United States. Or you may have seen this video on Monday’s Jimmy Kimmel Live.
Posted on Tuesday, April 12th, 2011 By Tara Greco
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Four Presidents and 1000 Points of Light

I attended an event in the Kennedy Center’s elegant Opera House last night and sat 10 rows behind four former presidents of the United States. I saw former secretaries of state, senators, congressmen. Even heard Carrie Underwood sing, along with Garth Brooks and a bunch of other A-list performers. But the brightest light wasn’t among those names.
Posted on Tuesday, March 22nd, 2011 By Tara Greco
Also posted in Communicating CR, Community Engagement, CR in North America, Nonprofit Operations and Communications, Philanthropy | Tagged , , , , , , | Leave a comment

A Worthy Tribute

Tonight, former President George H.W. Bush will be honored at the Kennedy Center for his leadership and vision in the realm of service and volunteerism. He famously referred to the "thousand points of light" in his 1989 Inaugural address, and this served as the inspiration for a campaign that formally encourages Americans to consider service as an answer to community challenges.
Posted on Monday, March 21st, 2011 By Tara Greco
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Sargent Shriver: America’s Ambassador of Peace

When news arrived earlier this week that R. Sargent Shriver died, tens of thousands of Americans knew exactly who he was. Not just because he was the brother-in-law of President John F. Kennedy, not just because he was the father of Maria Shriver or father-in-law of Arnold Schwarzenegger. No, it was because we all knew him as the founding director of the Peace Corps and architect of the war on poverty. It was almost a mere footnote that he happened to be the Democratic candidate for vice president to George McGovern in 1972.
Posted on Friday, January 21st, 2011 By Tara Greco
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Something to Consider When You Get Your W2 Form This Month

Sometime this month, your employer will hand you (or mail you) your 2010 W2 form, so you can prepare your taxes. Most of us set aside this document and pull it out in a panic in early April so we can file on time.
Posted on Monday, January 10th, 2011 By Tara Greco
Also posted in Nonprofit Operations and Communications, Philanthropy | Tagged , , , , | 1 Comment