Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Technology and CR
Using Social Media to Communicate Corporate Responsibility
There is no doubt that in recent years, the way in which most people consume and share information has been completely transformed by social media. Recognizing this, many companies now use social media to interact with consumers and stakeholders to broadcast their messages and one of the most interesting ways they are using social media is to drive participation, enthusiasm and awareness of their corporate responsibility efforts. At the National Conference on Volunteering and Service (NCVS) in June, I attended a session called “How Social Media Can Advance Your EVP and CSR Efforts” that provided terrific insights and examples of companies that are using social media in creative and meaningful ways.
Posted on Wednesday, July 6th, 2011
Also posted in Communicating CR, Community Engagement, Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Also posted in Communicating CR, Community Engagement, Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
And You Think YOU Have Money Problems…
All of the talk over the last few weeks about the federal budget has me hyper-focused on how I’m spending my own resources.
I’m lucky to have options, because I have a job and can still pay my mortgage AND eat every month.
But there are plenty of Americans who can’t make that statement.
Posted on Tuesday, April 12th, 2011
Also posted in Nonprofit Operations and Communications Tagged budget, homelessness, hunger, SPENT, unemployment, Urban Ministries of Durham Leave a comment
Also posted in Nonprofit Operations and Communications Tagged budget, homelessness, hunger, SPENT, unemployment, Urban Ministries of Durham Leave a comment
Rooting for the Underdog
Whether it’s March Madness or the world of social change, I can’t help but root for the underdog.
When it comes to getting funding or visibility, many social innovators – no matter how good their ideas are – never get a fair shot because they lack the means and connections to get in front of decision-makers who control the resources.
Posted on Tuesday, March 29th, 2011
Also posted in Nonprofit Operations and Communications, Philanthropy, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Do I Have a Deal for You!
Were you turned off by Groupon’s Super Bowl ad like Aman and I were?
Well, I have an alternative Daily Deal site for you to consider…Philanthroper.
Just keep in mind that it’s not a deal where you get something, it’s a deal where you give something.
Posted on Thursday, February 17th, 2011
Also posted in Economic Development, Nonprofit Operations and Communications, Philanthropy, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
Also posted in Economic Development, Nonprofit Operations and Communications, Philanthropy, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
Honoring World AIDS Day – Kill a Celebrity?
That’s right. Well, virtually anyway. To honor World AIDS Day this year, Alicia Keys has asked celebrity friends Lady Gaga, Justin Timberlake, Kim Kardashian, Usher and others to conduct a “digital life sacrifice” as part of a new campaign to raise money for Keys’ AIDS charity Keep a Child Alive. In this digital life sacrifice, celebrities will log off Twitter and Facebook until $1 million has been raised. The campaign also has provocative ads that show celebrities in coffins.
Posted on Tuesday, November 30th, 2010
Also posted in Health, Nonprofit Operations and Communications, Philanthropy Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Also posted in Health, Nonprofit Operations and Communications, Philanthropy Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Social Purpose Meets Technology Innovation at CGI
Technology—especially mobile technology—has been a pervasive theme of CGI 2010. Most people recognize the tremendous power of technology to help connect people with each other and to useful information. Yesterday an interesting commitment was announced by Refugees United, Ericsson, and Delta Partners that typified this kind of application. Their new mobile phone application will help refugees locate their [...]
Posted on Thursday, September 23rd, 2010
Also posted in Business Alignment/Integration, Communications, Nonprofit Operations and Communications Tagged CGI, Clinton Global Initiative, Leila Janah, refugees, Samasource Leave a comment
Also posted in Business Alignment/Integration, Communications, Nonprofit Operations and Communications Tagged CGI, Clinton Global Initiative, Leila Janah, refugees, Samasource Leave a comment
Help a Local School While You Wait for Your Coffee
Do you have an iPad that you tote with you everywhere? Does it entertain you for those three minutes while you’re waiting in the line at Starbucks every morning? Or are you someone who camps out for hours in Starbucks with your laptop; a triple-shot, non-fat, no-whip latte; and a muffin while you surf the [...]
Posted on Monday, August 16th, 2010
Also posted in Community Engagement, CR in North America, Philanthropy Tagged DonorsChoose, In-Store Network, iPad, My Neighborhood, schools, Starbucks Leave a comment
Also posted in Community Engagement, CR in North America, Philanthropy Tagged DonorsChoose, In-Store Network, iPad, My Neighborhood, schools, Starbucks Leave a comment
Sustainable Football Kits
Although it’s not really my habit to buy a jersey that represents my favorite team(s), I may change my policy to buy a USA World Cup jersey. Not only to show my support for Landon and the boys, but also because its “green.”
Posted on Thursday, July 15th, 2010
Also posted in Environment Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
Also posted in Environment Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
If We Build It – Will You Stay?
As the World Cup heats ups (go USA!), I wanted to share a little about two great campaigns that I’m rooting for off the field. Since this is the first World Cup in Africa, it serves as a great platform to rally around issues that impact the continent. United Against Malaria and 1Goal were launched last [...]
Posted on Thursday, June 24th, 2010
Also posted in Cause Marketing, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Also posted in Cause Marketing, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Applying Moneyball Logic to Managing a Corporate Volunteer Program
Also posted in Volunteerism & Service | Tagged Aaron Hurst, Billy Beane, MLB, Moneyball, Taproot, Volunteerism | Leave a comment