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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- What is True Leadership?
- Consumers Vote for Cause Marketing
- New York Lawyers Raise the Bar for Pro Bono
- Food, Glorious Responsible Food
- UK Government Cracks Down on… Philanthropy?
- Bo Knows Charity
- APCO’s Commitment to Service
- Boston College Corporate Citizenship Conference Highlights
- An Egg-cellent Charitable Adventure in London
- The Untapped Healing Power of Bandages
Categories
- Philanthropy (61)
- Business Alignment/Integration (53)
- Volunteerism & Service (53)
- Community Engagement (47)
- Communicating CR (43)
- What's Next for CR (43)
- Nonprofit Operations and Communications (32)
- CR in North America (27)
- Cause Marketing (21)
- Health (19)
Archives by Month
- May 2012 (4)
- April 2012 (5)
- March 2012 (5)
- February 2012 (12)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
Blogroll
- Alice Korngold on Fast Company
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Nonprofit Operations and Communications
Something to Consider When You Get Your W2 Form This Month
Sometime this month, your employer will hand you (or mail you) your 2010 W2 form, so you can prepare your taxes. Most of us set aside this document and pull it out in a panic in early April so we can file on time.
Posted on Monday, January 10th, 2011
Also posted in Philanthropy, Volunteerism & Service Tagged Bush tax cuts, Give It Back For Jobs, tax calculator, tax return, W2 1 Comment
Also posted in Philanthropy, Volunteerism & Service Tagged Bush tax cuts, Give It Back For Jobs, tax calculator, tax return, W2 1 Comment
Honoring World AIDS Day – Kill a Celebrity?
That’s right. Well, virtually anyway. To honor World AIDS Day this year, Alicia Keys has asked celebrity friends Lady Gaga, Justin Timberlake, Kim Kardashian, Usher and others to conduct a “digital life sacrifice” as part of a new campaign to raise money for Keys’ AIDS charity Keep a Child Alive. In this digital life sacrifice, celebrities will log off Twitter and Facebook until $1 million has been raised. The campaign also has provocative ads that show celebrities in coffins.
Posted on Tuesday, November 30th, 2010
Also posted in Health, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Also posted in Health, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Philanthropy as a Competitive Advantage
For as long as I can remember, Thanksgiving morning = the “Macy’s Day” parade.(Yes, I know its technically the Macy’s THANKSGIVING Day parade, but be honest…we all call it “Macy’s Day.”)And that’s exactly what Macy’s wants...as we’re heading into the high gear of the holiday shopping season, they want all Americans to think, “I need [...]
Posted on Friday, November 19th, 2010
Also posted in Business Alignment/Integration, Cause Marketing, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
Also posted in Business Alignment/Integration, Cause Marketing, Community Engagement, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
Blog Action Day 2010 – Water. Dialogue. Action.
Today it is expected that more than 30 million people around the world will check out 4,000 of their favorite blogs and read something about water. I suspect that it won’t be the first time that most people will have read some of the water statistics – like how more than one billion people don’t [...]
Posted on Friday, October 15th, 2010
Also posted in Community Engagement, Environment, Health, Volunteerism & Service Leave a comment
Also posted in Community Engagement, Environment, Health, Volunteerism & Service Leave a comment
Social Purpose Meets Technology Innovation at CGI
Technology—especially mobile technology—has been a pervasive theme of CGI 2010. Most people recognize the tremendous power of technology to help connect people with each other and to useful information. Yesterday an interesting commitment was announced by Refugees United, Ericsson, and Delta Partners that typified this kind of application. Their new mobile phone application will help refugees locate their [...]
Posted on Thursday, September 23rd, 2010
Also posted in Business Alignment/Integration, Communications, Technology and CR Tagged CGI, Clinton Global Initiative, Leila Janah, refugees, Samasource Leave a comment
Also posted in Business Alignment/Integration, Communications, Technology and CR Tagged CGI, Clinton Global Initiative, Leila Janah, refugees, Samasource Leave a comment
CGI 2010: Highlights From Day One
It was a packed first day at CGI 2010. In contrast to last year's meeting, which took place at the depths of the global recession, there was tremendous, positive, forward-looking energy among commitment-makers who are looking beyond the immediate economic challenge to long-term opportunities to create solutions to the world's toughest challenges.Here are some highlights [...]
Posted on Wednesday, September 22nd, 2010
Also posted in Community Engagement, Economic Development, Environment, Philanthropy Leave a comment
Also posted in Community Engagement, Economic Development, Environment, Philanthropy Leave a comment
Welcome to the Sixth Annual Clinton Global Initiative
My colleague Shannon Newberry and I are co-leading the APCO team at the Clinton Global Initiative this week. Below Shannon gives an intro to this year’s meeting. Stay tuned for posts from the onsite APCO team throughout the week. This year marks the sixth Annual Meeting for the Clinton Global Initiative (CGI) in New York [...]
Posted on Tuesday, September 21st, 2010
Also posted in Communicating CR, Community Engagement, Philanthropy Tagged Bill Clinton, CGI, Clinton Global Initiative Leave a comment
Also posted in Communicating CR, Community Engagement, Philanthropy Tagged Bill Clinton, CGI, Clinton Global Initiative Leave a comment
Gearing Up For “UN Week” And The Clinton Global Initiative
New Yorkers grudgingly refer to the third week of September as “UN Week,” when world leaders descend on the city for the opening session of the UN General Assembly, creating gridlocked streets across Manhattan in the wake of their motorcades. Over the past six years, however, it’s the Clinton Global Initiative (CGI) that has anchored [...]
Posted on Friday, August 27th, 2010
Also posted in Business Alignment/Integration, Community Engagement, Economic Development, Philanthropy, Women and Girls Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Economic Development, Philanthropy, Women and Girls Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
If We Build It – Will You Stay?
As the World Cup heats ups (go USA!), I wanted to share a little about two great campaigns that I’m rooting for off the field. Since this is the first World Cup in Africa, it serves as a great platform to rally around issues that impact the continent. United Against Malaria and 1Goal were launched last [...]
Posted on Thursday, June 24th, 2010
Also posted in Cause Marketing, Philanthropy, Technology and CR, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Also posted in Cause Marketing, Philanthropy, Technology and CR, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Do I Have a Deal for You!
Also posted in Economic Development, Philanthropy, Technology and CR, What's Next for CR | Tagged collective philanthropy, crowdsourcing, Philanthoper | 2 Comments