Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Nonprofit Operations and Communications
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects.
I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011
Also posted in Cause Marketing, Communicating CR, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Also posted in Cause Marketing, Communicating CR, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Job Creation Just One Focus for CGI 2011
“Jobs, jobs, jobs.” That was the message President William J. Clinton took to the airwaves with on Sunday morning to preview the agenda of the 2011 Clinton Global Initiative (CGI) annual meeting which kicks-off on Tuesday. Yet again, CGI has attracted a stellar line-up of participants, who will spend the next three days formulating plans to address global unemployment, putting forward ideas to drive more sustainable consumption and continuing to focus on unleashing the potential of girls and women in places where they remain excluded or marginalized.
Posted on Monday, September 19th, 2011
Also posted in Business Alignment/Integration, What's Next for CR Tagged CGI, CGI annual meeting, Clinton Global Initiative, James Robinson 1 Comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged CGI, CGI annual meeting, Clinton Global Initiative, James Robinson 1 Comment
Raising Girls’ Voices
The 600 million girls who live in the developing world have started to get the attention they deserve on the world stage. A prime example is “Girls and Women: Scaling What Works,” a featured topic at the upcoming Clinton Global Initiative* Annual Meeting. In a series of plenary and breakout sessions, corporate, government and NGO leaders will take a deeper look at proven initiatives to improve the lives of girls in developing countries. One of the most exciting aspects of the program is that CGI plans to promote ideas and innovations coming directly from girls in the developing world, who seldom have the platform that CGI provides.
Abundant data support CGI’s emphasis on investing in girls in the developing world. To cite just one powerful statistic: when 10 percent more girls go to school, a country’s GDP increases on average by 3 percent. Yet less than two cents of every international development dollar is directed specifically to girls. Clearly, there’s still a compelling need to bridge the gap between the strong case for investing in girls and reality.
Posted on Thursday, September 1st, 2011
Also posted in Economic Development, Women and Girls Tagged 10x10, documentary, GDP, girls, school Leave a comment
Also posted in Economic Development, Women and Girls Tagged 10x10, documentary, GDP, girls, school Leave a comment
Still Proud to Wear the Yellow Wristband
I’ve never been a big fan of Lance Armstrong, the athlete.
He’s like the New York Yankees of cycling, and I prefer an underdog.
And now there’s very little light between the “did he or didn’t he” debate about doping.
(Plus, I can’t believe he dumped Sheryl Crow.)
Posted on Tuesday, May 31st, 2011
Also posted in Philanthropy Tagged 60 Minutes, Cancer, doping, Doug Ulman, Lance Armstrong, LIVESTRONG, Tyler Hamilton Leave a comment
Also posted in Philanthropy Tagged 60 Minutes, Cancer, doping, Doug Ulman, Lance Armstrong, LIVESTRONG, Tyler Hamilton Leave a comment
And You Think YOU Have Money Problems…
All of the talk over the last few weeks about the federal budget has me hyper-focused on how I’m spending my own resources.
I’m lucky to have options, because I have a job and can still pay my mortgage AND eat every month.
But there are plenty of Americans who can’t make that statement.
Posted on Tuesday, April 12th, 2011
Also posted in Technology and CR Tagged budget, homelessness, hunger, SPENT, unemployment, Urban Ministries of Durham Leave a comment
Also posted in Technology and CR Tagged budget, homelessness, hunger, SPENT, unemployment, Urban Ministries of Durham Leave a comment
Rooting for the Underdog
Whether it’s March Madness or the world of social change, I can’t help but root for the underdog.
When it comes to getting funding or visibility, many social innovators – no matter how good their ideas are – never get a fair shot because they lack the means and connections to get in front of decision-makers who control the resources.
Posted on Tuesday, March 29th, 2011
Also posted in Philanthropy, Technology and CR, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Also posted in Philanthropy, Technology and CR, What's Next for CR Tagged Ashoka, Ashoka Changemakers, Judith Rodin, Rockefeller Foundation, underdog Leave a comment
Four Presidents and 1000 Points of Light
I attended an event in the Kennedy Center’s elegant Opera House last night and sat 10 rows behind four former presidents of the United States.
I saw former secretaries of state, senators, congressmen. Even heard Carrie Underwood sing, along with Garth Brooks and a bunch of other A-list performers.
But the brightest light wasn’t among those names.
Posted on Tuesday, March 22nd, 2011
Also posted in Communicating CR, Community Engagement, CR in North America, Philanthropy, Volunteerism & Service Tagged "41", 1000POL, B. Jay Cooper, four presidents, George H. W. Bush, Kennedy Center, Points of Light Leave a comment
Also posted in Communicating CR, Community Engagement, CR in North America, Philanthropy, Volunteerism & Service Tagged "41", 1000POL, B. Jay Cooper, four presidents, George H. W. Bush, Kennedy Center, Points of Light Leave a comment
Happy International Corporate Philanthropy Day
Today is International Corporate Philanthropy Day, and if you live in the United States, you’ll probably see or read a news spot about it. In New York, the Committee to Encourage Corporate Philanthropy (CECP) is organizing a CEO conference and a joint event with the United Nations, and the Empire State Building is specially lit in CECP colors. Many other events are being held across the country, organized by member companies such as Moody’s to publicize what they are doing to mark ICP Day.
Posted on Monday, February 28th, 2011
Also posted in CR in North America, Philanthropy Tagged Big society, CECP, Empire State Building, ICPD, International Corporate Philanthropy Day, Rachel Thompson, Red Nose Day Leave a comment
Also posted in CR in North America, Philanthropy Tagged Big society, CECP, Empire State Building, ICPD, International Corporate Philanthropy Day, Rachel Thompson, Red Nose Day Leave a comment
Do I Have a Deal for You!
Were you turned off by Groupon’s Super Bowl ad like Aman and I were?
Well, I have an alternative Daily Deal site for you to consider…Philanthroper.
Just keep in mind that it’s not a deal where you get something, it’s a deal where you give something.
Posted on Thursday, February 17th, 2011
Also posted in Economic Development, Philanthropy, Technology and CR, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
Also posted in Economic Development, Philanthropy, Technology and CR, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
Sesame Street Tackles Food Insecurity
Also posted in Community Engagement, CR in North America | Tagged community engagement, Food Insecurity, Growing Hope Against Hunger, PBS, Sesame Street, STEM | Leave a comment