Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Health
Honoring World AIDS Day – Kill a Celebrity?
That’s right. Well, virtually anyway. To honor World AIDS Day this year, Alicia Keys has asked celebrity friends Lady Gaga, Justin Timberlake, Kim Kardashian, Usher and others to conduct a “digital life sacrifice” as part of a new campaign to raise money for Keys’ AIDS charity Keep a Child Alive. In this digital life sacrifice, celebrities will log off Twitter and Facebook until $1 million has been raised. The campaign also has provocative ads that show celebrities in coffins.
Posted on Tuesday, November 30th, 2010
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Blog Action Day 2010 – Water. Dialogue. Action.
Today it is expected that more than 30 million people around the world will check out 4,000 of their favorite blogs and read something about water. I suspect that it won’t be the first time that most people will have read some of the water statistics – like how more than one billion people don’t [...]
Posted on Friday, October 15th, 2010
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
Is it possible to have too much pink?
October is Breast Cancer Awareness Month. This should not come as a surprise to you, unless you’ve been holed up in a dark room without access to any source of information or entertainment.Every communication vehicle or medium is talking about breast cancer—local news, the morning DJ, TV commercials, Facebook news feeds, and packaging on countless consumer [...]
Posted on Thursday, October 14th, 2010
Also posted in Cause Marketing, Communicating CR, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Also posted in Cause Marketing, Communicating CR, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Health and the Built Environment
I recently had the opportunity to attend the Washington Ideas Forum and listen to a discussion about how to address the issue of obesity and chronic disease in the United States. The issue of health and wellness is a material one for a many companies, particularly in the food and consumer goods space. And we’ve [...]
Posted on Thursday, October 7th, 2010
Also posted in CR in North America Tagged chronic disease, Jeff Brown, public health, Washington Ideas Forum Leave a comment
Also posted in CR in North America Tagged chronic disease, Jeff Brown, public health, Washington Ideas Forum Leave a comment
The Big “C” at CGI. Finally.
Even after my third year at CGI, it still inspires and excites me. The energy in the halls yesterday was electric (solar powered, of course). So many great ideas and great minds in one place. My pick for today is the Special Session addressing Cancer in the Developing World. The panel, which featured Lance Armstrong, [...]
Posted on Wednesday, September 22nd, 2010
Also posted in Philanthropy Tagged Cancer, CGI, Clinton Global Initiative Leave a comment
Also posted in Philanthropy Tagged Cancer, CGI, Clinton Global Initiative Leave a comment
Talking about My Generation: Global Health Rocks
As more than 200 global health experts and enthusiasts gathered at PATH’s headquarters in Seattle, one thing was clear – the President’s Global Health Initiative promises to bring exciting new opportunities for those working to advance the global health agenda. In a discussion led by Drs. Anne-Marie Slaughter, Helene Gayle and Tachi Yamada on the need for greater innovation, entrepreneurial approaches and broad range participation in global health, I was most intrigued by Dr. Slaughter’s comments about the need to engage young people in the global health movement – a largely untapped audience with the enormous potential to help elevate issues and mobilize key communities.
Posted on Wednesday, August 11th, 2010
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Tagged Anne-Marie Slaughter, Global Health, Helene Gayle, Party with a Purpose, PATH, Rotavirus, Seattle, Tachi Yamada Leave a comment
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Tagged Anne-Marie Slaughter, Global Health, Helene Gayle, Party with a Purpose, PATH, Rotavirus, Seattle, Tachi Yamada Leave a comment
Lazarus Effect: Waiting for the Sequel
Last week, HBO premiered The Lazarus Effect, a 30-minute documentary that tracks the transformation of three HIV patients in Africa after 40 days on antiretroviral treatment (ARVs). The film, a multi-media venture of the (RED) Campaign was produced by Lance Bangs and executive produced by Spike Jonze and Susan Smith Ellis. Featuring doctors, nurses and patients [...]
Posted on Tuesday, June 1st, 2010
Also posted in Communications, Community Engagement, Nonprofit Operations and Communications, Philanthropy Tagged (red) campaign, Africa, AIDS, cidrz, Global Fund, HBO documentary, hiv, HIV-free generation, lazarus effect, pepfar 1 Comment
Also posted in Communications, Community Engagement, Nonprofit Operations and Communications, Philanthropy Tagged (red) campaign, Africa, AIDS, cidrz, Global Fund, HBO documentary, hiv, HIV-free generation, lazarus effect, pepfar 1 Comment
Extending the Spirit of Veterans Day Throughout the Year
Civic Enterprises and Target released some compelling research yesterday about how volunteering and civic engagement helps veterans ease their transition back into American society, after serving in Iraq and Afghanistan.When veterans return home, they are often dealing with complex issues like mental health, homelessness, unemployment, family instability, etc. Because of these challenges, the public perception [...]
Posted on Friday, November 13th, 2009
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Leave a comment
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Leave a comment
We Can Do Small Things Too
Also posted in Philanthropy, Women and Girls | Tagged cooking oil, Jakarta Post, Ray LaHood, SOTU, transportation, vitamin A, We Do Big Things | Leave a comment