Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Health
The Diverse Face of Food Day
Monday marked the first celebration of Food Day. Melissa Musiker’s earlier post provides a full background on the event. By some measures, including media pick-up, the event was a success. Coverage appeared on both wire services and in daily publications in most major media markets, including USA Today, NPR and Martketwire. Regular contributing bloggers were also a top source for coverage, with original content appearing in the Los Angeles Times, The Washington Post and the Huffington Post.
Posted on Wednesday, October 26th, 2011
Also posted in Communicating CR, CR in North America Tagged #foodday, CSPI, Food Day, GMA, health, Jessica Gover, Julie Jack, nutrition, tofu Leave a comment
Also posted in Communicating CR, CR in North America Tagged #foodday, CSPI, Food Day, GMA, health, Jessica Gover, Julie Jack, nutrition, tofu Leave a comment
Food Day in the U.S. Highlights the Hunger-Obesity Paradox
Melissa Musiker is a registered dietician and a member of APCO’s Washington, D.C., health policy team.Today is Food Day in the United States. Food Day is an event coordinated by the Center for Science in the Public Interest with the goal of bringing together eaters of all types “to push for healthy, affordable food produced [...]
Posted on Monday, October 24th, 2011
Catogories Health Tagged Food Day, Food Insecurity, food policy, malnutrition, obesity, USDA 1 Comment
Catogories Health Tagged Food Day, Food Insecurity, food policy, malnutrition, obesity, USDA 1 Comment
BLOG ACTION DAY 2011: HIGHLIGHTS
In case you missed it, this year’s Blog Action Day – also World Food Day – happened Sunday, October 16, and featured more than 2,700 bloggers from 109 countries in digital conversation about food.
Blog Action Day 2011 included voices from across the globe and a range of perspectives – nonprofits, nutrition experts, parents, activists, chefs and others.
Posted on Friday, October 21st, 2011
Also posted in Cause Marketing, Communicating CR Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Also posted in Cause Marketing, Communicating CR Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Blog Action Day 2011: We Are All Experts on Food
Today is Blog Action Day. 2250 bloggers from 100 countries have put their hands up to talk about food and take part in a global conversation. The next 24 hours will see a huge global conversation about food from many different perspectives and angles. When I started my career working as a clinical dietitian, someone gave me a great piece of advice that I think is particularly relevant to the theme of Blog Action Day 2011- always remember, everybody is an expert because everybody eats.
Like healthcare and education, food touches the lives of every person. Given all of this, it isn’t really all that surprising that the “farm to fork to physiology” policy debate is gaining so much attention and so many champions, often from unexpected sectors of society. Obesity rates are increasing and so are healthcare costs associated with chronic disease. We can’t afford to let either continue moving in that direction.
Posted on Sunday, October 16th, 2011
Catogories Health Tagged BAD2011, Blog Action Day 2011, nutrition Leave a comment
Catogories Health Tagged BAD2011, Blog Action Day 2011, nutrition Leave a comment
AIDS at 40?
Sunday marked 30 years since the first public mention of AIDS. Media coverage focused on the great strides we have made: Child mortality rates are declining; global interventions have halted and begun to reverse the epidemic; more than five million people in developing countries are now on antiretroviral treatment compared to virtually no one 10 years ago. As a result, fewer people are becoming infected with HIV or dying with AIDS.
We Can Do Small Things Too
I got an e-mail this morning from Barack Obama, and the subject line was "We Do Big Things." I watched the State of the Union last night and lately I have to admit to a certain amount of discouragement about our seeming inability to tackle big problems. As someone who lives and drives in northern [...]
Posted on Wednesday, January 26th, 2011
Also posted in Philanthropy, Women and Girls Tagged cooking oil, Jakarta Post, Ray LaHood, SOTU, transportation, vitamin A, We Do Big Things Leave a comment
Also posted in Philanthropy, Women and Girls Tagged cooking oil, Jakarta Post, Ray LaHood, SOTU, transportation, vitamin A, We Do Big Things Leave a comment
Honoring World AIDS Day – Kill a Celebrity?
That’s right. Well, virtually anyway. To honor World AIDS Day this year, Alicia Keys has asked celebrity friends Lady Gaga, Justin Timberlake, Kim Kardashian, Usher and others to conduct a “digital life sacrifice” as part of a new campaign to raise money for Keys’ AIDS charity Keep a Child Alive. In this digital life sacrifice, celebrities will log off Twitter and Facebook until $1 million has been raised. The campaign also has provocative ads that show celebrities in coffins.
Posted on Tuesday, November 30th, 2010
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Blog Action Day 2010 – Water. Dialogue. Action.
Today it is expected that more than 30 million people around the world will check out 4,000 of their favorite blogs and read something about water. I suspect that it won’t be the first time that most people will have read some of the water statistics – like how more than one billion people don’t [...]
Posted on Friday, October 15th, 2010
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
Is it possible to have too much pink?
October is Breast Cancer Awareness Month. This should not come as a surprise to you, unless you’ve been holed up in a dark room without access to any source of information or entertainment.Every communication vehicle or medium is talking about breast cancer—local news, the morning DJ, TV commercials, Facebook news feeds, and packaging on countless consumer [...]
Posted on Thursday, October 14th, 2010
Also posted in Cause Marketing, Communicating CR, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Also posted in Cause Marketing, Communicating CR, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
The Debate Over School Lunch
Also posted in Business Alignment/Integration, CR in North America | Tagged pizza, school lunch, vegetable | 1 Comment