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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- What is True Leadership?
- Consumers Vote for Cause Marketing
- New York Lawyers Raise the Bar for Pro Bono
- Food, Glorious Responsible Food
- UK Government Cracks Down on… Philanthropy?
- Bo Knows Charity
- APCO’s Commitment to Service
- Boston College Corporate Citizenship Conference Highlights
- An Egg-cellent Charitable Adventure in London
- The Untapped Healing Power of Bandages
Categories
- Philanthropy (61)
- Business Alignment/Integration (53)
- Volunteerism & Service (53)
- Community Engagement (47)
- Communicating CR (43)
- What's Next for CR (43)
- Nonprofit Operations and Communications (32)
- CR in North America (27)
- Cause Marketing (21)
- Health (19)
Archives by Month
- May 2012 (4)
- April 2012 (5)
- March 2012 (5)
- February 2012 (12)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
Blogroll
- Alice Korngold on Fast Company
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Environment
CGI 2010: Highlights From Day One
It was a packed first day at CGI 2010. In contrast to last year's meeting, which took place at the depths of the global recession, there was tremendous, positive, forward-looking energy among commitment-makers who are looking beyond the immediate economic challenge to long-term opportunities to create solutions to the world's toughest challenges.Here are some highlights [...]
Posted on Wednesday, September 22nd, 2010
Also posted in Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Leave a comment
Also posted in Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Leave a comment
Tony Hayward gets his life back
Last week I took part in a survey about the key sustainability lessons for business from the BP crisis. My number 1 lesson is that a third major industrial-environmental accident in five years can put your company’s right to exist on the line, especially when it occurs in a large and powerful country during an [...]
Posted on Monday, August 2nd, 2010
Also posted in Communications Tagged BP, BP crisis, Gulf, oil leak, oil spill, Tony Hayward Leave a comment
Also posted in Communications Tagged BP, BP crisis, Gulf, oil leak, oil spill, Tony Hayward Leave a comment
Sustainable Football Kits
Although it’s not really my habit to buy a jersey that represents my favorite team(s), I may change my policy to buy a USA World Cup jersey. Not only to show my support for Landon and the boys, but also because its “green.”
Posted on Thursday, July 15th, 2010
Also posted in Technology and CR Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
Also posted in Technology and CR Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
Green China?
Last week I attended the China Business Leaders Forum in Beijing. The event was hosted by the Remin University of China and the International Business Leaders Forum (IBLF), and the theme was "Sustainable Development of a Low-Carbon Economy: Challenges and Opportunities for Business."
Posted on Friday, July 2nd, 2010
Also posted in CR in Asia, Economic Development Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
Also posted in CR in Asia, Economic Development Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
Supplier Scorecards: The Future of Sustainable Consumerism?
Earlier this week Procter and Gamble announced it is following Wal-Mart in asking its thousands of suppliers to complete a “sustainability scorecard.” Seeing this news, I couldn’t help but wonder if the we’re seeing a new wave of private-sector enlightenment, at a time when governments have been shy to act. Of course, public companies have long been [...]
Posted on Friday, May 14th, 2010
Also posted in Business Alignment/Integration, Communicating CR, CR in North America, Measurement & Evaluation, What's Next for CR Tagged climate change, data reporting, Procter and Gamble, sec, securities and exchange commission, sustainability scorecard, sustainable consumerism, transparency 1 Comment
Also posted in Business Alignment/Integration, Communicating CR, CR in North America, Measurement & Evaluation, What's Next for CR Tagged climate change, data reporting, Procter and Gamble, sec, securities and exchange commission, sustainability scorecard, sustainable consumerism, transparency 1 Comment
What’s your DOT?
In the wake of Earth Day (which is really now Earth Week or Earth Month), I want to give a shout-out to the Net Impact chapter at my alma mater, William & Mary.If the idea of radically changing your lifestyle overnight to become more "green" is overwhelming, then W&M's approach might be more palatable for [...]
Blog Action Day 2010 – Water. Dialogue. Action.
Also posted in Community Engagement, Health, Nonprofit Operations and Communications, Volunteerism & Service | Leave a comment