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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- Reading Between the Lines: CR Messages in the Super Bowl Ads
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (39)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (3)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Environment
Approaching 7 Billion
On Monday, my 4 year old came home from kindergarten and announced, “Mum, today is World Population Day.” Given I have spent the better part of this year delving into critical global issues – urbanization, vulnerable communities, the impacts of climate change to name a few – this seemed to be the sort of world calendar event I should know about.
Posted on Wednesday, July 13th, 2011
Catogories Environment Tagged population, seven billion, Thomas Friedman, World Population Day 1 Comment
Catogories Environment Tagged population, seven billion, Thomas Friedman, World Population Day 1 Comment
A Year of Awakenings
When you celebrate a birthday or an anniversary, it normally doesn’t pass without a fair amount of emotion, and one year of Shared Purpose is no different! This was a huge year of awakenings – either slow dawnings or lightning-bolt revelations – for many of us in the business and extended CSR/sustainability communities. The breadth and depth of the issues continue to challenge us all. The spectrum of CSR/sustainability activities is at its richest, and it just keeps expanding, like the Shared Purpose word cloud above. Where to begin?
Right now, Asia is officially experiencing another food crisis. According to the World Bank and ADB, residents of this region are looking at “fast and persistent increases in the cost of many
Posted on Friday, April 29th, 2011
Also posted in CR in Asia, Economic Development Tagged Asian Development Bank, food crisis, food production, Kitty Potter, Millenium Development Goals, population increase, SME, World Bank Leave a comment
Also posted in CR in Asia, Economic Development Tagged Asian Development Bank, food crisis, food production, Kitty Potter, Millenium Development Goals, population increase, SME, World Bank Leave a comment
Corporate Water Risk and Management from FT Conference
One-third of U.S. counties in the lower 48 states are expected to experience severe water shortages by 2050. Some nations in Asia, Africa, and South America already face severe shortage. For many companies, especially those in water-intensive industries (e.g., agriculture, food and beverage), water scarcity is a material business issue. In a world where nearly one billion people are without access to clean water, it is also front and center on the sustainability agenda for human rights and the environment.
Posted on Tuesday, March 15th, 2011
Also posted in CR in North America Tagged Calvert, EIRIS, MSCI, Peter Webster, water Leave a comment
Also posted in CR in North America Tagged Calvert, EIRIS, MSCI, Peter Webster, water Leave a comment
A Look at Integrated Reporting from FT’s Investing in a Sustainable Future Conference
We had a chance to attend part of the FT’s Investing in a Sustainable Future Conference yesterday. While some of the discussion remained in well-trod territory, the panel on integrated reporting provided a candid discussion of the progress on and barriers to integrated reporting. Some highlights below:
Posted on Thursday, March 10th, 2011
Also posted in Business Alignment/Integration, Reporting Tagged Financial Times, FT, Goldman Sachs, GRI, International Integrated Reporting Committee, Merck, Sustainable Future Conference Leave a comment
Also posted in Business Alignment/Integration, Reporting Tagged Financial Times, FT, Goldman Sachs, GRI, International Integrated Reporting Committee, Merck, Sustainable Future Conference Leave a comment
A Quick Prayer for the New Year
Here in Hong Kong, this year is ending in a whirlwind of activity that seems to stretch somehow across the holiday season, Christmas, Western New Year and into Chinese New Year… meaning we don’t seem to be slowing down, moving from the year that was into the year to come, and reflecting on everything as we should. It’s business as usual, with colleagues working across blurred economic, cultural, religious and political boundaries. I don’t think this is unique to APCO; it’s a reflection of the world in which we’re living. And through my work, I seem to be able to coexist in the modern global economy while engaging in a variety of the most pressing social and environmental challenges that face me and my kids.
Posted on Wednesday, January 5th, 2011
Also posted in Communicating CR Tagged ACCCRN, environment, Rockefeller Foundation, Wii Leave a comment
Also posted in Communicating CR Tagged ACCCRN, environment, Rockefeller Foundation, Wii Leave a comment
New Article: IR and ESG Worlds Collide!
In James’ recent post on “The Growing Link Between ESG and Investor Relations,” he highlighted the trend of corporate leaders integrating sustainability into financial communication as a way to differentiate their investment story and tap into major ESG trends shaping the business and investment world.
Posted on Tuesday, November 2nd, 2010
Also posted in Business Alignment/Integration Tagged ESG, Investor Relations, Jeff Zelkowitz, sustainability Leave a comment
Also posted in Business Alignment/Integration Tagged ESG, Investor Relations, Jeff Zelkowitz, sustainability Leave a comment
Blog Action Day 2010 – Water. Dialogue. Action.
Today it is expected that more than 30 million people around the world will check out 4,000 of their favorite blogs and read something about water. I suspect that it won’t be the first time that most people will have read some of the water statistics – like how more than one billion people don’t [...]
Posted on Friday, October 15th, 2010
Also posted in Community Engagement, Health, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
Also posted in Community Engagement, Health, Nonprofit Operations and Communications, Volunteerism & Service Leave a comment
CGI 2010: Highlights From Day One
It was a packed first day at CGI 2010. In contrast to last year's meeting, which took place at the depths of the global recession, there was tremendous, positive, forward-looking energy among commitment-makers who are looking beyond the immediate economic challenge to long-term opportunities to create solutions to the world's toughest challenges.Here are some highlights [...]
Posted on Wednesday, September 22nd, 2010
Also posted in Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Leave a comment
Also posted in Community Engagement, Economic Development, Nonprofit Operations and Communications, Philanthropy Leave a comment
Adding Value in Urbanization
Also posted in Philanthropy, What's Next for CR | Tagged BCLC, Global Corporate Citizenship Conference, philanthropy, smart cities, technology, UN Habitat, urbanization, World Population Day | Leave a comment