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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- Reading Between the Lines: CR Messages in the Super Bowl Ads
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (39)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (3)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Economic Development
Raising Girls’ Voices
The 600 million girls who live in the developing world have started to get the attention they deserve on the world stage. A prime example is “Girls and Women: Scaling What Works,” a featured topic at the upcoming Clinton Global Initiative* Annual Meeting. In a series of plenary and breakout sessions, corporate, government and NGO leaders will take a deeper look at proven initiatives to improve the lives of girls in developing countries. One of the most exciting aspects of the program is that CGI plans to promote ideas and innovations coming directly from girls in the developing world, who seldom have the platform that CGI provides.
Abundant data support CGI’s emphasis on investing in girls in the developing world. To cite just one powerful statistic: when 10 percent more girls go to school, a country’s GDP increases on average by 3 percent. Yet less than two cents of every international development dollar is directed specifically to girls. Clearly, there’s still a compelling need to bridge the gap between the strong case for investing in girls and reality.
Posted on Thursday, September 1st, 2011
Also posted in Nonprofit Operations and Communications, Women and Girls Tagged 10x10, documentary, GDP, girls, school Leave a comment
Also posted in Nonprofit Operations and Communications, Women and Girls Tagged 10x10, documentary, GDP, girls, school Leave a comment
A Year of Awakenings
When you celebrate a birthday or an anniversary, it normally doesn’t pass without a fair amount of emotion, and one year of Shared Purpose is no different! This was a huge year of awakenings – either slow dawnings or lightning-bolt revelations – for many of us in the business and extended CSR/sustainability communities. The breadth and depth of the issues continue to challenge us all. The spectrum of CSR/sustainability activities is at its richest, and it just keeps expanding, like the Shared Purpose word cloud above. Where to begin?
Right now, Asia is officially experiencing another food crisis. According to the World Bank and ADB, residents of this region are looking at “fast and persistent increases in the cost of many
Posted on Friday, April 29th, 2011
Also posted in CR in Asia, Environment Tagged Asian Development Bank, food crisis, food production, Kitty Potter, Millenium Development Goals, population increase, SME, World Bank Leave a comment
Also posted in CR in Asia, Environment Tagged Asian Development Bank, food crisis, food production, Kitty Potter, Millenium Development Goals, population increase, SME, World Bank Leave a comment
Not Just Today: Every Day
Following our colleague Emily’s earlier round-up of coverage of International Women’s Day in the leading U.S. social media and traditional media, I wanted to share some perspectives from Europe and Afghanistan.Last evening in London, I had the opportunity to meet and listen to some remarkable women from Afghanistan: Dr Habiba Sarabi, the Governor of Bamyan [...]
Posted on Tuesday, March 8th, 2011
Also posted in Women and Girls Tagged ActionAid, Afghan parliament, Asila Wardak, Elay Ershad, gender violence, Get Lippy, Habiba Sarabi, International Women's Day, IWD, Shinkai Karokhail Leave a comment
Also posted in Women and Girls Tagged ActionAid, Afghan parliament, Asila Wardak, Elay Ershad, gender violence, Get Lippy, Habiba Sarabi, International Women's Day, IWD, Shinkai Karokhail Leave a comment
Do I Have a Deal for You!
Were you turned off by Groupon’s Super Bowl ad like Aman and I were?
Well, I have an alternative Daily Deal site for you to consider…Philanthroper.
Just keep in mind that it’s not a deal where you get something, it’s a deal where you give something.
Posted on Thursday, February 17th, 2011
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, What's Next for CR Tagged collective philanthropy, crowdsourcing, Philanthoper 2 Comments
CGI 2010: Highlights From Day One
It was a packed first day at CGI 2010. In contrast to last year's meeting, which took place at the depths of the global recession, there was tremendous, positive, forward-looking energy among commitment-makers who are looking beyond the immediate economic challenge to long-term opportunities to create solutions to the world's toughest challenges.Here are some highlights [...]
Posted on Wednesday, September 22nd, 2010
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Philanthropy Leave a comment
Also posted in Community Engagement, Environment, Nonprofit Operations and Communications, Philanthropy Leave a comment
Gearing Up For “UN Week” And The Clinton Global Initiative
New Yorkers grudgingly refer to the third week of September as “UN Week,” when world leaders descend on the city for the opening session of the UN General Assembly, creating gridlocked streets across Manhattan in the wake of their motorcades. Over the past six years, however, it’s the Clinton Global Initiative (CGI) that has anchored [...]
Posted on Friday, August 27th, 2010
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Women and Girls Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Women and Girls Tagged CGI, Clinton Global Initiative, UN General Assembly Leave a comment
What’s the Return for Being Responsible?
A company’s strategy and approach to corporate responsibility has a huge impact on its reputation. Both minor and major adjustments in programs, partnerships and processes can net in a shift—up or down—of a company’s reputation in the eyes of its stakeholders. APCO’s research group, APCO Insight, recently conducted some research for the retail industry to [...]
Posted on Tuesday, July 20th, 2010
Also posted in Business Alignment/Integration, Measurement & Evaluation, What's Next for CR Tagged Bryan Dumont, reputation, return on reputation Leave a comment
Also posted in Business Alignment/Integration, Measurement & Evaluation, What's Next for CR Tagged Bryan Dumont, reputation, return on reputation Leave a comment
Green China?
Last week I attended the China Business Leaders Forum in Beijing. The event was hosted by the Remin University of China and the International Business Leaders Forum (IBLF), and the theme was "Sustainable Development of a Low-Carbon Economy: Challenges and Opportunities for Business."
Posted on Friday, July 2nd, 2010
Also posted in CR in Asia, Environment Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
Also posted in CR in Asia, Environment Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
Corporate Citizenship in Emerging Markets Conference
I asked my colleague, Andrea Shatzman to write about her experience at the U.S. Chamber of Commerce’s Business Civic Leaders Center Conference – “Focus on Emerging Market Development” Conference. Check out her post below. Last week, the U.S. Chamber of Commerce’s Business Civic Leaders Center held their “Focus on Emerging Market Development” Conference in D.C. [...]
Posted on Friday, October 16th, 2009
Also posted in Business Alignment/Integration, Communicating CR, Technology and CR, Trade and CR, What's Next for CR Leave a comment
Also posted in Business Alignment/Integration, Communicating CR, Technology and CR, Trade and CR, What's Next for CR Leave a comment
Making History: Pursuing Paradigm Shifts in Women’s Economic Participation
Also posted in Women and Girls | Tagged APEC WES, San Francisco, San Francisco Declaration, Secretary Clinton, WES, women, Women and the Economy Summit | Leave a comment