Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: CR in North America
Corporate Water Risk and Management from FT Conference
One-third of U.S. counties in the lower 48 states are expected to experience severe water shortages by 2050. Some nations in Asia, Africa, and South America already face severe shortage. For many companies, especially those in water-intensive industries (e.g., agriculture, food and beverage), water scarcity is a material business issue. In a world where nearly one billion people are without access to clean water, it is also front and center on the sustainability agenda for human rights and the environment.
Posted on Tuesday, March 15th, 2011
Also posted in Environment Tagged Calvert, EIRIS, MSCI, Peter Webster, water Leave a comment
Also posted in Environment Tagged Calvert, EIRIS, MSCI, Peter Webster, water Leave a comment
Happy International Corporate Philanthropy Day
Today is International Corporate Philanthropy Day, and if you live in the United States, you’ll probably see or read a news spot about it. In New York, the Committee to Encourage Corporate Philanthropy (CECP) is organizing a CEO conference and a joint event with the United Nations, and the Empire State Building is specially lit in CECP colors. Many other events are being held across the country, organized by member companies such as Moody’s to publicize what they are doing to mark ICP Day.
Posted on Monday, February 28th, 2011
Also posted in Nonprofit Operations and Communications, Philanthropy Tagged Big society, CECP, Empire State Building, ICPD, International Corporate Philanthropy Day, Rachel Thompson, Red Nose Day Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy Tagged Big society, CECP, Empire State Building, ICPD, International Corporate Philanthropy Day, Rachel Thompson, Red Nose Day Leave a comment
Has CR Become a Parody?
We all saw it. We probably cringed a little. Groupon’s controversial “Save the Money” spot got the most ink for mocking the plethora of CR-focused advertising. It made me ask the question – are the feel good, socially responsible ads believable or has it just become a joke?
Posted on Wednesday, February 9th, 2011
Also posted in Cause Marketing, Communicating CR, Communications Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Also posted in Cause Marketing, Communicating CR, Communications Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Supply Chains and Responsibility
The focus on supply chains continues to grow – this week two items are worth reviewing. First is the recent article in Harvard Business Review by Rosebeth Moss Kanter. In her article, It’s Time To Take Full Responsibility, Professor Kanter describes the new world order where responsibility for products no longer ends with quality, customer satisfaction [...]
Posted on Friday, October 22nd, 2010
Also posted in Business Alignment/Integration, What's Next for CR Tagged California Transparency in Supply Chains Act, Harvard Business Review, Rosebeth Moss Kanter, supply chain, transparency Leave a comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged California Transparency in Supply Chains Act, Harvard Business Review, Rosebeth Moss Kanter, supply chain, transparency Leave a comment
Health and the Built Environment
I recently had the opportunity to attend the Washington Ideas Forum and listen to a discussion about how to address the issue of obesity and chronic disease in the United States. The issue of health and wellness is a material one for a many companies, particularly in the food and consumer goods space. And we’ve [...]
Posted on Thursday, October 7th, 2010
Also posted in Health Tagged chronic disease, Jeff Brown, public health, Washington Ideas Forum Leave a comment
Also posted in Health Tagged chronic disease, Jeff Brown, public health, Washington Ideas Forum Leave a comment
Join the Debate…. Give me a break!
Once again the sky is falling! I just received an invitation from BSR to join a webcast: ”The Case Against CSR – Join the Debate” in response to two recent articles questioning the value of CSR (here and here). Really? After how many years of corporations around the world using their resources to address issues [...]
Posted on Friday, September 10th, 2010
Also posted in Business Alignment/Integration, What's Next for CR Tagged Aneel Karnani, BSR, CSR, Ted Leonsis Leave a comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged Aneel Karnani, BSR, CSR, Ted Leonsis Leave a comment
Help a Local School While You Wait for Your Coffee
Do you have an iPad that you tote with you everywhere? Does it entertain you for those three minutes while you’re waiting in the line at Starbucks every morning? Or are you someone who camps out for hours in Starbucks with your laptop; a triple-shot, non-fat, no-whip latte; and a muffin while you surf the [...]
Posted on Monday, August 16th, 2010
Also posted in Community Engagement, Philanthropy, Technology and CR Tagged DonorsChoose, In-Store Network, iPad, My Neighborhood, schools, Starbucks Leave a comment
Also posted in Community Engagement, Philanthropy, Technology and CR Tagged DonorsChoose, In-Store Network, iPad, My Neighborhood, schools, Starbucks Leave a comment
What’s New in Corporate Giving?
The Chronicle of Philanthropy’s annual corporate giving issue was published Monday. And for the first time, USA Today co-published the results for the annual survey—they have a really cool online chart that can sort data by year and industry.Each year, this issue provides corporations with some valuable data and trend information. A few things popped [...]
Posted on Wednesday, August 11th, 2010
Also posted in Business Alignment/Integration, Measurement & Evaluation, Philanthropy, Reporting, Volunteerism & Service Tagged Chronicle of Philanthropy, corporate giving, Fortune 500, Profits, USA Today 1 Comment
Also posted in Business Alignment/Integration, Measurement & Evaluation, Philanthropy, Reporting, Volunteerism & Service Tagged Chronicle of Philanthropy, corporate giving, Fortune 500, Profits, USA Today 1 Comment
Mad Men with a Soul?
Like many of you, I have Mad Men fever. With the new season underway, it reminded me of an article that appeared in Forbes earlier this month, entitled “The Most Imaginative CSR Ad Campaigns.” The article discusses how the world’s most recognized brands are using their advertising dollars to talk about their CSR initiatives. Whether, [...]
Posted on Friday, July 30th, 2010
Also posted in Cause Marketing Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
Also posted in Cause Marketing Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
Four Presidents and 1000 Points of Light
Also posted in Communicating CR, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service | Tagged "41", 1000POL, B. Jay Cooper, four presidents, George H. W. Bush, Kennedy Center, Points of Light | Leave a comment