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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- Reading Between the Lines: CR Messages in the Super Bowl Ads
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (39)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (3)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: CR in Europe
A New Test for Responsible Business: Show Us the Money
It’s one of the most famous lines in the movies: “Follow the money … Just … follow the money.” These days, with a third of the world living on $2 a day, a third learning what zero growth or thereabouts looks like and the other third rattling along at 8-percent to 10-percent growth with massive resource depletion and rising inequality, the emerging call to big business and wealth-holders generally is becoming louder: Show us the money. How did you make it, what are you doing with it and who benefits from all this wealth you create?
Posted on Monday, January 31st, 2011
Also posted in Business Alignment/Integration Tagged bonus pools, CSR, hashtag, Lloyds Bank, Rachel Thompson, Sir Victor Blank, Tax Justice Campaign, UK UnCut Leave a comment
Also posted in Business Alignment/Integration Tagged bonus pools, CSR, hashtag, Lloyds Bank, Rachel Thompson, Sir Victor Blank, Tax Justice Campaign, UK UnCut Leave a comment
British Prime Minister Calls for More CR as Part of “Big Society” Agenda
Back in April, when David Cameron – now the British prime minister – launched his Conservative Party’s election campaign with a pledge to make Britain a “Big Society” through greater community empowerment and volunteerism, the idea was widely criticized as confusing, poorly conceived or simply code for public service cuts.
Posted on Friday, December 3rd, 2010
Also posted in Communicating CR, What's Next for CR Tagged Big society, BitC, Business Commits, Business in the Community, CSR, David Cameron 2 Comments
Also posted in Communicating CR, What's Next for CR Tagged Big society, BitC, Business Commits, Business in the Community, CSR, David Cameron 2 Comments
Big Business, Big Responsibilities
Launched last Monday in London, Big Business Big Responsibilities is a new book by three in-house corporate sustainability practitioners – Andy Wales of global brewer SABMiller,* Matthew Gorman of U.K. airport operator BAA, and Dunstan Hope of Business for Social Responsibility (BSR), previously at BT. Their book is a short and lucid insiders’ look at how [...]
Posted on Friday, July 30th, 2010
Also posted in Business Alignment/Integration, What's Next for CR Tagged Andy Wales, Aron Cramer, Big Business Big Responsibilities, Dunstan Hope, Matthew Gorman, sustainability Leave a comment
Also posted in Business Alignment/Integration, What's Next for CR Tagged Andy Wales, Aron Cramer, Big Business Big Responsibilities, Dunstan Hope, Matthew Gorman, sustainability Leave a comment
Time to make AA1000 the standard for election campaigning?
Yesterday’s UK general election has resulted, as expected, in a ‘hung’ Parliament in which neither of the two major political parties secured the majority of seats needed to form a government. The third party, which rose and faded again within three weeks, holds the balance of power, and we now face days, maybe weeks, of [...]
Posted on Friday, May 7th, 2010
Catogories CR in Europe Tagged AA1000, CR reporting, parliament, UK election Leave a comment
Catogories CR in Europe Tagged AA1000, CR reporting, parliament, UK election Leave a comment
Shared Purpose Writ Large in Tunisia and Egypt
Also posted in Community Engagement, What's Next for CR | Tagged Egypt, Middle East, public goods, shared purpose, Tunisia, youth | Leave a comment