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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- Reading Between the Lines: CR Messages in the Super Bowl Ads
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (39)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (3)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Category Archives: Community Engagement
Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
Two years ago today, the devastating earthquake that struck Haiti made shockwaves well beyond the small Caribbean country. Hundreds of millions of dollars were poured into the country by foreign governments and traditional charitable organizations. But what was most unique was that a substantial portion of international donations—$43 million to be exact—came from text messaging. The relief effort signaled a new age in social giving.
Posted on Friday, January 13th, 2012
Also posted in Philanthropy Tagged donations, earthquake, fundraising, giving, Haiti, mobile, Pew, texting Leave a comment
Also posted in Philanthropy Tagged donations, earthquake, fundraising, giving, Haiti, mobile, Pew, texting Leave a comment
World AIDS Day 2011: Prevention as the New Great Hope
Today marks another World AIDS Day. APCO’s Linda Distlerath has been working in this field for decades and shares her thoughts on how far we’ve come and how far we still have to go.
Having worked in the HIV/AIDS field for more than 20 years, I find myself each December 1 – World AIDS Day – reflecting on how far we have come in tackling the global HIV/AIDS pandemic and contemplating what the future will bring.
This past year marked the 30th anniversary of the first reports from U.S. Centers for Disease Control (CDC) of unusual cases of Kaposi’s Sarcoma and pneumocystis pneumonia in gay men, both later recognized as opportunistic infections associated with HIV infection and diagnostic of full-blown AIDS. Hence, 1981 is seen as the beginning of the HIV/AIDS epidemic in terms of public attention to a frightening and previously unknown infectious threat.
Over the next 15 years, much effort was focused on the scientific, clinical and epidemiological aspects of HIV infection and AIDS with significant investment by the U.S. government through the National Institutes of Health (NIH) and the CDC among other government agencies, along with the research-based pharmaceutical industry. But 1996, the 15-year mark of the HIV/AIDS epidemic, was a watershed year for science, the industry and people living with HIV/AIDS, at least in the United States, Europe and other health resource-rich regions. In that year, the notion of the “triple-combination cocktail” of antiretroviral drugs to treat HIV infection – taking viral load to undetectable levels for prolonged periods – came to life, and indeed brought life back to those ravaged by AIDS.
Posted on Thursday, December 1st, 2011
Also posted in What's Next for CR Tagged AIDS, AIDS-free generation, hiv, Worlds AIDS Day Leave a comment
Also posted in What's Next for CR Tagged AIDS, AIDS-free generation, hiv, Worlds AIDS Day Leave a comment
The Secret to America’s Success
We spend a lot of time talking and thinking about the business benefits of employee volunteerism. What we’ve spent less time talking about is the benefit of prospective employee volunteerism. In this age of high unemployment in the United States, this is something we need to spend more time looking at.
LinkedIn got the value of showcasing volunteer experience to potential employers and recently added functionality that lets users add their community engagement to their profiles. This week, former U.S. Supreme Court Justice Sandra Day O’Connor and former Senator Bob Graham eloquently made the connection in an op-ed in USA Today: Jobs and civics go hand in hand.
Posted on Thursday, November 3rd, 2011
Also posted in Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment
Also posted in Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment
Is the Hub of Global Development Innovation the “Other” Washington?
Next week, I’ll head up to the Microsoft* campus in Redmond, Wash., to moderate a panel at Global Washington’s third annual conference. It’s a great model of statewide collaboration in the development community, and I thought you might want to know more about it.
During the 20th century, the state of Washington built a reputation for its airplanes, timber, software and coffee. Yet the state is now leading the way in addressing an entirely different class of global needs: good health, education, employment, food, shelter, and a chance for a better life.
Posted on Friday, October 28th, 2011
Also posted in Communicating CR, CR in North America Tagged #globalwaday, Global Action Day, Global Hero Award, Global Washington, NGOs Leave a comment
Also posted in Communicating CR, CR in North America Tagged #globalwaday, Global Action Day, Global Hero Award, Global Washington, NGOs Leave a comment
Blog Action Day 2011 – What’s on the Menu?
Happy Blog Action Day 2011, SP readers! Coincidentally, today is also World Food Day. So what better topic for Blog Action Day than food. Take a look around the internet today and you’ll see thousands of posts related to food. Surely you can pick up a few recipe tips, but today bloggers are using their platforms to talk about some of the biggest food-related issues of our day: sustainable agriculture, food insecurity, nutrition, obesity, food safety, and dozens of other subjects.
Posted on Sunday, October 16th, 2011
Also posted in What's Next for CR Tagged Blog Action Day, Food Insecurity, food safety, nutrition, obesity, sustainable agriculture, World Food Day 1 Comment
Also posted in What's Next for CR Tagged Blog Action Day, Food Insecurity, food safety, nutrition, obesity, sustainable agriculture, World Food Day 1 Comment
Sesame Street Tackles Food Insecurity
Happy Friday! As you’re thinking about your weekend schedule, here’s a little Sunday night TV watching suggestion: a new Sesame Street special on food insecurity called “Growing Hope Against Hunger.”Sesame Street is the barometer for a lot of things in our society. For example, you know you’ve really made it as a celebrity if you’re [...]
Posted on Friday, October 7th, 2011
Also posted in CR in North America, Nonprofit Operations and Communications Tagged community engagement, Food Insecurity, Growing Hope Against Hunger, PBS, Sesame Street, STEM Leave a comment
Also posted in CR in North America, Nonprofit Operations and Communications Tagged community engagement, Food Insecurity, Growing Hope Against Hunger, PBS, Sesame Street, STEM Leave a comment
Rioting and Responsibility in the UK
The street violence in parts of London and several other English cities in the past week has brought an outpouring of analysis and opinions on the underlying causes. From poverty and inequality to poor parenting and teaching, from welfare cuts to racism, and the collective impact of all of these on a generation of young people.
These are indeed features of our society – but it is not yet clear whether they are causal factors in what happened, which included the killing of several people, the torching of shops and houses, and semi-organized vandalism and stealing.
Posted on Friday, August 12th, 2011
Catogories Community Engagement Tagged London riots, responsibility Leave a comment
Catogories Community Engagement Tagged London riots, responsibility Leave a comment
What Gives!? Talks to Tara Greco
Last month at the National Conference on Volunteering and Service, What Gives!? spoke with Shared Purpose blogger Tara Greco on her take on nonprofit-corporate partnership and employee volunteer program best practices. Check out the interview below!
Posted on Friday, July 29th, 2011
Also posted in Business Alignment/Integration, Philanthropy, Volunteerism & Service, What's Next for CR Tagged employee volunteerism, EVPs, National Conference on Volunteering and Service, NCVS, nonprofit partnerships, What Gives Leave a comment
Also posted in Business Alignment/Integration, Philanthropy, Volunteerism & Service, What's Next for CR Tagged employee volunteerism, EVPs, National Conference on Volunteering and Service, NCVS, nonprofit partnerships, What Gives Leave a comment
Some Things Change, Some Things Don’t
The Chronicle of Philanthropy’s Annual Survey of Giving by America’s Largest Corporations is out this week. It’s got lots of great data and tidbits on what companies have been up to over the past year.
One of the biggest questions the report answers each year is how MUCH companies are giving. And there’s good news: cash giving rose by 13 percent in 2010 over 2009.
Posted on Tuesday, July 26th, 2011
Also posted in Business Alignment/Integration, Philanthropy, Volunteerism & Service, What's Next for CR Tagged Annual Survey of Giving by America’s Largest Corporations, Chronicle of Philanthropy, corporate giving, Evan Hochberg, National Conference on Volunteering and Service, pro bono, skills-based volunteering Leave a comment
Also posted in Business Alignment/Integration, Philanthropy, Volunteerism & Service, What's Next for CR Tagged Annual Survey of Giving by America’s Largest Corporations, Chronicle of Philanthropy, corporate giving, Evan Hochberg, National Conference on Volunteering and Service, pro bono, skills-based volunteering Leave a comment
Investing in American Jobs
Also posted in CR in North America, What's Next for CR | Tagged corporate responsibility, economy, insourcing, jobs, White House | Leave a comment