Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Communicating CR
Looking Forward to Better Reporting
The International Integrated Reporting Committee published a Discussion Paper on September 12 that presented a compelling case for integrated reporting. One of the more interesting statistics cited was that physical and financial assets represent a shrinking percentage of market value – falling from 83 percent in 1975 to 19 percent in 2009! Many of these intangible assets aren’t covered in most reports, which speaks to the need for different and more interconnected reporting. Some of the reasons it’s worth the read:
Posted on Thursday, September 15th, 2011
Also posted in Communications, Reporting, Women and Girls Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Also posted in Communications, Reporting, Women and Girls Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Sustainability and Financial Communication – APCO Meets with Emerging Market IROs on Wall Street
The setting is Wall Street and the topic is “Aligning Strategy, Sustainability and Financial Communication.” We are at Deutsche Bank speaking with about 35 emerging market company investor relations officers about ESG-related megatrends shaping the global operating and investment outlook.
“How many of you believe that environmental, social or governance factors represent material long-term risks or opportunities for your company?” Pretty much every hand goes up. “Okay, now, how many of you get questions from investors about ESG-related issues or meet with SRI funds on occasion?” At least half the group keeps their hands raised.
Posted on Friday, August 5th, 2011
Also posted in Business Alignment/Integration, Measurement & Evaluation Tagged ESG, Investor Relations, SRI 1 Comment
Also posted in Business Alignment/Integration, Measurement & Evaluation Tagged ESG, Investor Relations, SRI 1 Comment
Turning Ideas into Action – the First CGI America
Impact. That is CGI America described in one word. In just two short days, the Clinton Global Initiative brought many minds together to tackle some of the nation’s most challenging issues and developed solutions that will change the lives of countless Americans.
During the conference, 51 commitments were announced, impacting the lives of 2.7 million people in the United States. When fully funded and implemented, they will create or fill more than 124,000 jobs, provide more than 364,000 people with access to job training and support entrepreneurs with $265 million in investments or loans.
Posted on Monday, July 11th, 2011
Also posted in Business Alignment/Integration, Community Engagement, CR in North America Tagged CGI America, Clinton Global Initiative, commitments, creating opportunity, different future, entreprenuer, job training, minds, President Clinton, progress, solutions, tipact Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, CR in North America Tagged CGI America, Clinton Global Initiative, commitments, creating opportunity, different future, entreprenuer, job training, minds, President Clinton, progress, solutions, tipact Leave a comment
Using Social Media to Communicate Corporate Responsibility
There is no doubt that in recent years, the way in which most people consume and share information has been completely transformed by social media. Recognizing this, many companies now use social media to interact with consumers and stakeholders to broadcast their messages and one of the most interesting ways they are using social media is to drive participation, enthusiasm and awareness of their corporate responsibility efforts. At the National Conference on Volunteering and Service (NCVS) in June, I attended a session called “How Social Media Can Advance Your EVP and CSR Efforts” that provided terrific insights and examples of companies that are using social media in creative and meaningful ways.
Posted on Wednesday, July 6th, 2011
Also posted in Community Engagement, Technology and CR, Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Also posted in Community Engagement, Technology and CR, Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Volunteers Heading South
Starting tomorrow, thousands of volunteerism professionals and enthusiasts will assemble in New Orleans, La., for the annual National Conference on Volunteering and Service. Convened by the Points of Light Institute* and the Corporation for National and Community Service, the gathering is the world’s largest conference devoted to volunteerism.
Posted on Friday, June 3rd, 2011
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Tagged Corporation for National and Community Service, Employee Volunteer Programs, EVPs, National Conference on Volunteering and Service, NCVS, Points of Light Institute, Volunteerism Leave a comment
Also posted in Community Engagement, Philanthropy, Volunteerism & Service Tagged Corporation for National and Community Service, Employee Volunteer Programs, EVPs, National Conference on Volunteering and Service, NCVS, Points of Light Institute, Volunteerism Leave a comment
What’s Your Story?
Corporate responsibility, including volunteerism, has a significant impact on overall corporate reputation, driving up to 50 percent of consumer decisions*. If you are not sharing your employee engagement story with key stakeholders, you are missing an opportunity to positively impact your company’s reputation.
Companies invest hundreds of thousands of dollars in employee engagement strategy and implementation each year. How are you sharing the outcomes of this investment with the stakeholders that matter most to your business?
Posted on Wednesday, May 11th, 2011
Catogories Communicating CR Tagged EVP, National Conference on Volunteering and Service, NCVS Leave a comment
Catogories Communicating CR Tagged EVP, National Conference on Volunteering and Service, NCVS Leave a comment
Happy Anniversary, Shared Purpose!
This week marks the one-year anniversary of APCO’s corporate responsibility blog Shared Purpose. As a regular reader of the blog, you know that we have covered a wide range of topics, issues and events. The word cloud above illustrates the terms and phrases that were referenced most in year one.
Posted on Monday, April 25th, 2011
Catogories Communicating CR Tagged SharedPurpose anniversary, Tara Greco Leave a comment
Catogories Communicating CR Tagged SharedPurpose anniversary, Tara Greco Leave a comment
Confessions from a Recession
While it has been nearly two years since the market crept back onto its feet in June 2009 and out of a recession, the effects of the 18-month economic stand-still have affected every aspect of the way we do business.
Posted on Monday, April 18th, 2011
Also posted in Business Alignment/Integration, CR in North America Tagged #bccccConf11, BCCCC 2011 International Conference, Charles Bentley, cr, CR investment 2 Comments
Also posted in Business Alignment/Integration, CR in North America Tagged #bccccConf11, BCCCC 2011 International Conference, Charles Bentley, cr, CR investment 2 Comments
Corporate Citizens of the World
Having spent as much of my life and career outside my home country as in, I’ve always found the question, “Where are you from?” to be a difficult one to answer. At the 2011 Boston College Center for Corporate Citizenship Conference in Minneapolis, it was interesting to see companies from a wide range of sectors seeking to answer various forms of this question as they build, expand and nurture their global corporate citizenship programs.
Posted on Monday, April 18th, 2011
Also posted in Business Alignment/Integration, Community Engagement Tagged #bccccConf11, BCCCC 2011 International Conference, cr, Jennifer Hart, resources Leave a comment
Also posted in Business Alignment/Integration, Community Engagement Tagged #bccccConf11, BCCCC 2011 International Conference, cr, Jennifer Hart, resources Leave a comment
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Also posted in Cause Marketing, Nonprofit Operations and Communications, Philanthropy | Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines | Leave a comment