Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Communicating CR
BSR Conference Highlights
Two colleagues and I attended the 2011 BSR Conference a few weeks ago in San Francisco. As usual, the conference provided inspirational speakers, engaging sessions and thought-provoking ideas to consider. This year’s theme was “Redefining Leadership.” The BSR team effectively organized the presentations and discussions around this topic, and participants were able to address leadership from a variety of angles.
There were a few items that jumped out for the APCO team that we want to share with SP readers. You may also want to scroll through our tweets from the conference.
Posted on Wednesday, November 16th, 2011
Also posted in Business Alignment/Integration, CR in North America Tagged #BSR11, BSR, emerging markets, ESG, redefining leadership 1 Comment
Also posted in Business Alignment/Integration, CR in North America Tagged #BSR11, BSR, emerging markets, ESG, redefining leadership 1 Comment
Is the Hub of Global Development Innovation the “Other” Washington?
Next week, I’ll head up to the Microsoft* campus in Redmond, Wash., to moderate a panel at Global Washington’s third annual conference. It’s a great model of statewide collaboration in the development community, and I thought you might want to know more about it.
During the 20th century, the state of Washington built a reputation for its airplanes, timber, software and coffee. Yet the state is now leading the way in addressing an entirely different class of global needs: good health, education, employment, food, shelter, and a chance for a better life.
Posted on Friday, October 28th, 2011
Also posted in Community Engagement, CR in North America Tagged #globalwaday, Global Action Day, Global Hero Award, Global Washington, NGOs Leave a comment
Also posted in Community Engagement, CR in North America Tagged #globalwaday, Global Action Day, Global Hero Award, Global Washington, NGOs Leave a comment
Marketing Your Company’s Commitment to Shared Value
Did you see this piece in October’s Ethical Corporation?
In it, author Peter Knight takes Tom’s Shoes and other companies to task for tying their marketing strategy to a higher social purpose—positing that society and companies were better off in the days of checkbook philanthropy focused on the CEO’s pet charities.
Well, I couldn’t disagree with him more.
Posted on Thursday, October 27th, 2011
Also posted in Philanthropy Tagged Cause marketing, CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
Also posted in Philanthropy Tagged Cause marketing, CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
The Diverse Face of Food Day
Monday marked the first celebration of Food Day. Melissa Musiker’s earlier post provides a full background on the event. By some measures, including media pick-up, the event was a success. Coverage appeared on both wire services and in daily publications in most major media markets, including USA Today, NPR and Martketwire. Regular contributing bloggers were also a top source for coverage, with original content appearing in the Los Angeles Times, The Washington Post and the Huffington Post.
Posted on Wednesday, October 26th, 2011
Also posted in CR in North America, Health Tagged #foodday, CSPI, Food Day, GMA, health, Jessica Gover, Julie Jack, nutrition, tofu Leave a comment
Also posted in CR in North America, Health Tagged #foodday, CSPI, Food Day, GMA, health, Jessica Gover, Julie Jack, nutrition, tofu Leave a comment
BLOG ACTION DAY 2011: HIGHLIGHTS
In case you missed it, this year’s Blog Action Day – also World Food Day – happened Sunday, October 16, and featured more than 2,700 bloggers from 109 countries in digital conversation about food.
Blog Action Day 2011 included voices from across the globe and a range of perspectives – nonprofits, nutrition experts, parents, activists, chefs and others.
Posted on Friday, October 21st, 2011
Also posted in Cause Marketing, Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Also posted in Cause Marketing, Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects.
I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011
Also posted in Cause Marketing, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Also posted in Cause Marketing, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Looking Forward to Better Reporting
The International Integrated Reporting Committee published a Discussion Paper on September 12 that presented a compelling case for integrated reporting. One of the more interesting statistics cited was that physical and financial assets represent a shrinking percentage of market value – falling from 83 percent in 1975 to 19 percent in 2009! Many of these intangible assets aren’t covered in most reports, which speaks to the need for different and more interconnected reporting. Some of the reasons it’s worth the read:
Posted on Thursday, September 15th, 2011
Also posted in Communications, Reporting, Women and Girls Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Also posted in Communications, Reporting, Women and Girls Tagged communicating CR, CR reports, Integrated Reporting, reporting, sustainability, transparency Leave a comment
Sustainability and Financial Communication – APCO Meets with Emerging Market IROs on Wall Street
The setting is Wall Street and the topic is “Aligning Strategy, Sustainability and Financial Communication.” We are at Deutsche Bank speaking with about 35 emerging market company investor relations officers about ESG-related megatrends shaping the global operating and investment outlook.
“How many of you believe that environmental, social or governance factors represent material long-term risks or opportunities for your company?” Pretty much every hand goes up. “Okay, now, how many of you get questions from investors about ESG-related issues or meet with SRI funds on occasion?” At least half the group keeps their hands raised.
Posted on Friday, August 5th, 2011
Also posted in Business Alignment/Integration, Measurement & Evaluation Tagged ESG, Investor Relations, SRI 1 Comment
Also posted in Business Alignment/Integration, Measurement & Evaluation Tagged ESG, Investor Relations, SRI 1 Comment
Turning Ideas into Action – the First CGI America
Impact. That is CGI America described in one word. In just two short days, the Clinton Global Initiative brought many minds together to tackle some of the nation’s most challenging issues and developed solutions that will change the lives of countless Americans.
During the conference, 51 commitments were announced, impacting the lives of 2.7 million people in the United States. When fully funded and implemented, they will create or fill more than 124,000 jobs, provide more than 364,000 people with access to job training and support entrepreneurs with $265 million in investments or loans.
Posted on Monday, July 11th, 2011
Also posted in Business Alignment/Integration, Community Engagement, CR in North America Tagged CGI America, Clinton Global Initiative, commitments, creating opportunity, different future, entreprenuer, job training, minds, President Clinton, progress, solutions, tipact Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, CR in North America Tagged CGI America, Clinton Global Initiative, commitments, creating opportunity, different future, entreprenuer, job training, minds, President Clinton, progress, solutions, tipact Leave a comment
Reading Between the Lines: CR Messages in the Super Bowl Ads
Catogories Communicating CR | Tagged ads, Chrysler ad, CSR, Friday Night Lights, GE, GE Healthcare, Play :60, RMHC, Super Bowl, WeGo | Leave a comment