Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Cause Marketing
I Scream, You Scream, We all Scream (or Volunteer) for Ice Cream!
I’m in NYC this week for the National Conference on Volunteering and Service.It’s crazy hot here on the east coast, so I have ice cream on the brain…and luckily APCO client Target has a program that addresses my craving!Target is featuring two new exclusive Ben & Jerry’s flavors in its stores to honor volunteers—Berry Voluntary [...]
Posted on Thursday, July 1st, 2010
Also posted in Philanthropy, Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
Also posted in Philanthropy, Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
If We Build It – Will You Stay?
As the World Cup heats ups (go USA!), I wanted to share a little about two great campaigns that I’m rooting for off the field. Since this is the first World Cup in Africa, it serves as a great platform to rally around issues that impact the continent. United Against Malaria and 1Goal were launched last [...]
Posted on Thursday, June 24th, 2010
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Also posted in Nonprofit Operations and Communications, Philanthropy, Technology and CR, Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Cause Marketing Forum Wrap Up: Cause is Everywhere
APCO’s Andrea Shatzman attended the Cause Marketing Forum conference in Chicago last week. She has some interesting trends and topics to share with us.Last week I attended the 8th annual Cause Marketing Forum, and I’m feeling energized and optimistic – it’s really amazing to see the creativity and the volume of cause campaigns that have [...]
Posted on Wednesday, June 9th, 2010
Also posted in Communicating CR, Philanthropy Tagged Cause marketing, cause marketing forum, Halo awards Leave a comment
Also posted in Communicating CR, Philanthropy Tagged Cause marketing, cause marketing forum, Halo awards Leave a comment
Beyond Politics: Can we find a shared purpose?
My colleague Lindsey Grossman attended the first ever TED gathering in DC last week—I asked her to share some of her observations with us.I feel very grateful to be surrounded by innovative thinkers and energetic doers in both my professional and social networks. On Thursday, I met some new thinkers and doers who are inspiring [...]
Posted on Tuesday, May 25th, 2010
Also posted in Communicating CR, Community Engagement, Nonprofit Operations and Communications, Volunteerism & Service Tagged alexandra cousteau, crowd-sourcing, josh sundquist, neil takemoto, shannon hader, steve moore, TED, TEDxPotomac 2 Comments
Also posted in Communicating CR, Community Engagement, Nonprofit Operations and Communications, Volunteerism & Service Tagged alexandra cousteau, crowd-sourcing, josh sundquist, neil takemoto, shannon hader, steve moore, TED, TEDxPotomac 2 Comments
Stars…They’re Just Like Us!
Along with millions of other Americans, I subscribe to Us Weekly. It’s a must-read publication for me every week. I don’t see the magazine as a great source for news, trends or thought-provoking topics…it’s more like candy for my brain.But every once in awhile, I stumble on a “healthy snack” in the pages of Us, [...]
Posted on Wednesday, May 19th, 2010
Also posted in Communicating CR, Communications, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service Tagged Brian Williams, crowdrise, Edward Norton, Eva Longoria, making a difference, nbc, trevor neilson, us weekly Leave a comment
Also posted in Communicating CR, Communications, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service Tagged Brian Williams, crowdrise, Edward Norton, Eva Longoria, making a difference, nbc, trevor neilson, us weekly Leave a comment
New Business Opportunity for Social Entrepreneurs
In case you were busy finishing up your taxes on April 15th and missed this announcement out of Annapolis, I wanted to pass this along.A few weeks ago, Maryland Gov. Martin O’Malley signed a bill that authorized a new category for businesses in the state—a “benefit corporation.” Now, if a mission-driven organization that exists for [...]
Posted on Tuesday, April 27th, 2010
Also posted in Nonprofit Operations and Communications Leave a comment
Also posted in Nonprofit Operations and Communications Leave a comment
Brackets With Benefits
We’re heading into one of my favorite weekends of the year—the first round of the NCAA men’s basketball tournament. Two 13-hour days of hoops followed by two 8-hour days… it’s heaven.If you are a college basketball junkie like me, you’ve been looking forward to picking your brackets for months and probably have several different options in [...]
Posted on Wednesday, March 17th, 2010
Also posted in CR in North America, Nonprofit Operations and Communications, Philanthropy Leave a comment
Also posted in CR in North America, Nonprofit Operations and Communications, Philanthropy Leave a comment
Must See TV This Week
Have you heard? The Entertainment Industry Foundation (EIF) has orchestrated a take-over of the airwaves this week to promote iParticipate.And, if you’re a viewer of info-tainment shows, how could you miss this news? Today and GMA ran segments this morning. Regis & Kelly talked about it in their powerful top-of-the-show banter on Monday. Ashton Kutcher [...]
Posted on Monday, October 19th, 2009
Also posted in Communicating CR, Philanthropy, Volunteerism & Service Leave a comment
Also posted in Communicating CR, Philanthropy, Volunteerism & Service Leave a comment
TIME Annual Services Issue
TIME released its third annual service issue last Friday, and I just got the chance to read it.Interestingly, this series of articles is preceded by the cover story which focuses on unemployment and the recession. And, TIME points out that in spite of the recession, consumers have not altered their expectations of business to be [...]
Posted on Thursday, September 17th, 2009
Also posted in Business Alignment/Integration, Communicating CR, Volunteerism & Service, What's Next for CR Leave a comment
Also posted in Business Alignment/Integration, Communicating CR, Volunteerism & Service, What's Next for CR Leave a comment
Mad Men with a Soul?
Also posted in CR in North America | Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine | 1 Comment