Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Category Archives: Cause Marketing
Cause Brands in Practice: Introducing United Nations Foundation’s Shot@Life Campaign
Many of us in cause branding believe in the power of partnerships. We have often sat between a corporation and an NGO and had the delightful task of having to translate two very distinct dialects.
I am here to say we are at an exciting time in the evolution of cause brands, be it for-profit, non-profit or even some-profit! There are symbiotic relationships bursting on the scene everywhere, often driven by a common effort to build a truly new and vibrant American brand.
Posted on Thursday, September 22nd, 2011
Also posted in Communicating CR, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Also posted in Communicating CR, Nonprofit Operations and Communications, Philanthropy Tagged cause branding, Cause marketing, Shot@Life, United Nations Foundation, vaccines Leave a comment
Corporate Philanthropy = R&D
I was just in NYC and it was a quick-turnaround trip, so unfortunately, I didn’t have time to shop.
When I head back to the Big Apple in a few weeks, I’m going to carve out some time for a side trip to SoHo to check out this new concept from Nordstrom: Treasure&Bond.
Why am I sharing this tidbit with Shared Purpose readers?
Posted on Friday, September 2nd, 2011
Also posted in Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Also posted in Philanthropy, What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Making it Stick
Happy anniversary, Shared Purpose! Last year, we saw amazing CR communication campaigns that capitalized on huge international platforms. Idol Gives Back used the epic American Idol platform, One Goal and United Against Malaria capitalized on the World Cup (in Africa for the first time) and Keep a Child Alive used celebrity social networks. In addition, companies used mega-advertising budgets to showcase their initiatives. It was definitely a year of great ideas and creativity.
Posted on Thursday, April 28th, 2011
Also posted in Measurement & Evaluation, Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Also posted in Measurement & Evaluation, Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Has CR Become a Parody?
We all saw it. We probably cringed a little. Groupon’s controversial “Save the Money” spot got the most ink for mocking the plethora of CR-focused advertising. It made me ask the question – are the feel good, socially responsible ads believable or has it just become a joke?
Posted on Wednesday, February 9th, 2011
Also posted in Communicating CR, Communications, CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Also posted in Communicating CR, Communications, CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Philanthropy as a Competitive Advantage
For as long as I can remember, Thanksgiving morning = the “Macy’s Day” parade.(Yes, I know its technically the Macy’s THANKSGIVING Day parade, but be honest…we all call it “Macy’s Day.”)And that’s exactly what Macy’s wants...as we’re heading into the high gear of the holiday shopping season, they want all Americans to think, “I need [...]
Posted on Friday, November 19th, 2010
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
Also posted in Business Alignment/Integration, Community Engagement, Nonprofit Operations and Communications, Philanthropy, Volunteerism & Service, What's Next for CR Tagged macy's, New York, nordstrom, parade, SoHo, Thanksgiving Leave a comment
Is it possible to have too much pink?
October is Breast Cancer Awareness Month. This should not come as a surprise to you, unless you’ve been holed up in a dark room without access to any source of information or entertainment.Every communication vehicle or medium is talking about breast cancer—local news, the morning DJ, TV commercials, Facebook news feeds, and packaging on countless consumer [...]
Posted on Thursday, October 14th, 2010
Also posted in Communicating CR, Health, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
Also posted in Communicating CR, Health, Philanthropy, Women and Girls Tagged Avon, Breast Cancer Awareness Month, Breast Cancer Crusade, Buckets for the Cure, Cook for the Cure, Hard Pink Lemonade, KFC, Kitchenaid, Mike's, NFL, Panera, Pink Ribbon Bagel, Race for the Cure, Save Lids to Save Lives, Sunday football, Yoplait 2 Comments
See a Movie, Help a Classroom
It’s Friday, and you’re trying to figure out what to do this weekend.Are you planning to see the movie that everyone is talking about?No, not The Social Network…I’m talking about Waiting For Superman—the education docu-drama that every media outlet is buzzing about.This movie has been on my radar for months, and I’m super curious to [...]
Posted on Friday, October 1st, 2010
Also posted in Community Engagement Tagged DonorsChoose, Morning Joe, The Social Network, Waiting for Superman, Walden Media Leave a comment
Also posted in Community Engagement Tagged DonorsChoose, Morning Joe, The Social Network, Waiting for Superman, Walden Media Leave a comment
Mad Men with a Soul?
Like many of you, I have Mad Men fever. With the new season underway, it reminded me of an article that appeared in Forbes earlier this month, entitled “The Most Imaginative CSR Ad Campaigns.” The article discusses how the world’s most recognized brands are using their advertising dollars to talk about their CSR initiatives. Whether, [...]
Posted on Friday, July 30th, 2010
Also posted in CR in North America Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
Also posted in CR in North America Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
I Scream, You Scream, We all Scream (or Volunteer) for Ice Cream!
I’m in NYC this week for the National Conference on Volunteering and Service.It’s crazy hot here on the east coast, so I have ice cream on the brain…and luckily APCO client Target has a program that addresses my craving!Target is featuring two new exclusive Ben & Jerry’s flavors in its stores to honor volunteers—Berry Voluntary [...]
Posted on Thursday, July 1st, 2010
Also posted in Philanthropy, Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
Also posted in Philanthropy, Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
BLOG ACTION DAY 2011: HIGHLIGHTS
Also posted in Communicating CR, Health | Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day | 2 Comments