Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Tara Grecosenior vice president
Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Talking about My Generation: Global Health Rocks
My colleague Alisha Damodaran recently attended a global health event titled “Washington to Washington: A Shared Vision for Global Health,” featuring government leaders and experts from Seattle and Washington, D.C. In addition to conversations about the need for sustained partnerships between the public and private sectors, Alisha shares one of her key takeaways from the event – the need to engage youth in global health.
As more than 200 global health experts and enthusiasts gathered at PATH’s headquarters in Seattle, one thing was clear – the President’s Global Health Initiative promises to bring exciting new opportunities for those working to advance the global health agenda. In a discussion led by Drs. Anne-Marie Slaughter, Helene Gayle and Tachi Yamada on the need for greater innovation, entrepreneurial approaches and broad range participation in global health, I was most intrigued by Dr. Slaughter’s comments about the need to engage young people in the global health movement – a largely untapped audience with the enormous potential to help elevate issues and mobilize key communities.
Seattle, like many socially-conscious cities across the United States, is packed with young idealists who want to get involved in the global health movement. In June, for instance, hundreds of 20- and 30-somethings gathered to have a good time for a good cause at the Party with a Purpose. Keeping its audience in mind, the Party offered an interactive setting, capitalized on social media tools to ignite a conversation and “localized” the cause (here it was Rotavirus – which PATH is already fighting and which has a simple, low-cost treatment making fundraising easier in a young audience).
I did some quick research to see what other initiatives are being targeted at young global health enthusiasts. The celebrity-backed DoSomething.org asks teens to “rock causes they care about” like HIV and malaria. Barbara Bush helped launch Global Health Corps, while Population Action International relies on its Young People’s Working Group to source innovative ideas to improve reproductive health outcomes.
But what are corporations doing to take part in the young global health movement? While there is no shortage of companies donating resources toward global health causes, few have made efforts to involve or communicate with young people. As current employees, potential hires and customers, this is an audience that could very well help shape the future of a company.
That’s why businesses need to ask how they can better align their activities with the causes young people care most passionately about. With the Global Health Initiative placing a renewed focus on harnessing the strengths of the private sector, the time is right for corporations to look for new, innovative ways to participate in the global health dialogue while involving its youngest stakeholders.
Catogories Community Engagement, Health, Philanthropy, Volunteerism & Service and tagged Anne-Marie Slaughter, Global Health, Helene Gayle, Party with a Purpose, PATH, Rotavirus, Seattle, Tachi Yamada
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