Contributors
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Tag Archives: corporate responsibility
Investing in American Jobs
Last week, the White House convened a group of American business leaders for its “Insourcing American Jobs” forum. I was honored to attend the forum with Hal Sirkin of the Boston Consulting Group who is one of our clients here at APCO. Hal’s study, “Made in the USA, Again,” was a big part of the forum. President Obama highlighted the study in his opening remarks and used it to jump start the forum’s discussion.
Posted on Friday, January 20th, 2012
Catogories Community Engagement CR in North America What's Next for CR Also tagged economy, insourcing, jobs, White House Leave a comment
Catogories Community Engagement CR in North America What's Next for CR Also tagged economy, insourcing, jobs, White House Leave a comment
Brand comms strategies must evolve with technology
Let's talk about brands for a minute. I think this may be an area where semantics have overtaken common sense. I've read heated online exchanges about the difference between brand and reputation, but the difference when discussing corporate brands seems only one of perspective. The brand is the promise, the reputation is the success in delivering on that promise.
When we talk about corporate brands, what are we really talking about? It is the promise those brands are making to a range of potential stakeholders about what they can expect from the company. With that in mind, I am always stunned when a company gives short shrift to its corporate brand under the delusion that “no one is buying the corporate brand – they're buying the products.”
Posted on Thursday, December 1st, 2011
Catogories Business Alignment/Integration Also tagged brand, Champion Brand, reputation, ROI Leave a comment
Catogories Business Alignment/Integration Also tagged brand, Champion Brand, reputation, ROI Leave a comment
Using Social Media to Communicate Corporate Responsibility
There is no doubt that in recent years, the way in which most people consume and share information has been completely transformed by social media. Recognizing this, many companies now use social media to interact with consumers and stakeholders to broadcast their messages and one of the most interesting ways they are using social media is to drive participation, enthusiasm and awareness of their corporate responsibility efforts. At the National Conference on Volunteering and Service (NCVS) in June, I attended a session called “How Social Media Can Advance Your EVP and CSR Efforts” that provided terrific insights and examples of companies that are using social media in creative and meaningful ways.
Posted on Wednesday, July 6th, 2011
Catogories Communicating CR Community Engagement Technology and CR Volunteerism & Service Also tagged EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Catogories Communicating CR Community Engagement Technology and CR Volunteerism & Service Also tagged EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Healthy Eating: What’s Your Policy?
Late last week in the United States, at the request of Congress, the Federal Trade Commission, along with partners in an interagency working group at the USDA, FDA and CDC, released for comment a set of “Preliminary Proposed Nutrition Principles for Marketing Foods to Children Ages 2-17.” Congress tasked the working group with developing a set of principles to guide industry efforts to improve the nutritional profile of foods marketed directly to children and to tap into the power of advertising and marketing to support healthful food choices.
Posted on Tuesday, May 3rd, 2011
Catogories Business Alignment/Integration Community Engagement Also tagged childhood obesity, Congress, diets, FTC, Health Policy and tagged CFBAI, healthy lifestyles, IWG Guidelines, nutrition principles Leave a comment
Catogories Business Alignment/Integration Community Engagement Also tagged childhood obesity, Congress, diets, FTC, Health Policy and tagged CFBAI, healthy lifestyles, IWG Guidelines, nutrition principles Leave a comment
From CR to Sustainability Leadership
For me, one of the more frustrating aspects of the past year was the revival of “CSR skepticism” in certain quarters of the business media in the wake of several major corporate mistakes and crises in the banking, energy and auto sectors. After all, when there is insufficient “corporate responsibility,” there are two main options: more corporate responsibility or more regulation (or both) -- but not a return to the 1980s philosophy that business should focus only on maximizing profit and leave externalities to governments and society.
Posted on Tuesday, April 26th, 2011
Catogories What's Next for CR Also tagged cr, CSR, Rachel Thompson, regulation, Shared Purpose anniversary Leave a comment
Catogories What's Next for CR Also tagged cr, CSR, Rachel Thompson, regulation, Shared Purpose anniversary Leave a comment
Social Media Week Reflection: Using Social Media to Communicate Corporate Responsibility
Catogories Communications | Also tagged SMWDC, Social Media | Leave a comment