Tara Grecosenior vice president
Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Resources & Pubs
The following are some thought-provoking pieces written by members of APCO’s CR3G team that we find useful and wanted to share with you.
Campaigns for a Cause, by AdAge’s Nancy Giges
Corporate social responsibility is rapidly becoming a key component of today’s marketing plans; but for many years, companies weren’t getting much credit for all the good they were doing. That’s changing as marketers realize the value of CSR and engage public relations professionals to help them expand efforts to embrace a strategy that goes far beyond just handing out money.
Leveraging Employee Confidence
A survey conducted by APCO Worldwide and Gagen Mcdonald reveals surprisingly high levels of confidence among American employees in the overall direction and management of their respective companies, despite the current economic environment.
IR and ESG Worlds Collide
Corporate leaders are showing that integrating sustainability into financial communication can differentiate their investment story and tap into major environmental, social and governance (ESG) trends shaping the business and investment world. This article covers:
An excerpted version of this article appears in the November issue of IR Magazine and its online sister publication, Inside Investor Relations, under the heading “Sustaining an Interest in ESG Matters.”
Reputation & Responsibility
A meta-analysis of corporate reputation research for more than 15 Fortune 100 companies demonstrates that social responsibility is a key driver in defining corporate reputation – impacting more than a quarter of a company’s overall reputation.
Return on Reputation Indicator – State of the Retail Industry
APCO Worldwide created a groundbreaking research-based management tool called Return on Reputation Indicator that takes a broader, more holistic, 360-degree view of reputation. The State of the Retail Industry study provides deep insight into the key issues and expectations that define the retail industry’s reputation, the key strengths and opportunities for enhancing reputation, and how reputation can shape the operating environment and drive business outcomes.
2010
‘Prove it’ is the new standard
When it comes to CSR communications, proof has replaced trust as the organising principle
PRWeek by Rachel Thompson
2009
Viewpoint Corporate Responsibility Journal: Business & policy perspectives on corporate responsibility
Written by APCO senior strategists from around the world
2008