Tara Grecosenior vice president
Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Investing in American Jobs
Last week, the White House convened a group of American business leaders for its “Insourcing American Jobs” forum. I was honored to attend the forum with Hal Sirkin of the Boston Consulting Group who is one of our clients here at APCO. Hal’s study, “Made in the USA, Again,” was a big part of the forum. President Obama highlighted the study in his opening remarks and used it to jump start the forum’s discussion.
The White House also promoted a new report, available online, called “Investing in America: Building an Economy That Lasts.” Contained in this report are several positive points that give me some optimism about the state of our economy. For example, the economy has now added private sector jobs for 22 straight months – a total of 3.2 million new jobs.
The White House points toward “insourcing” as one reason for this. That is to say, American companies are doing more and more to bring jobs back home. Job creation is the single biggest issue in most Americans’ minds today – and it is crucial that companies look at the issue not just in terms of bolstering their bottom line, but in how they improve the communities in which they operate.
The White House’s forum gives us a chance to highlight how companies are looking outside the four walls of their corporate headquarters and taking a larger view of the state of the marketplace. If companies are looking for an innovative way to give back to their communities, they’re may be no better way than “jobs, jobs, jobs.”
Catogories Community Engagement, CR in North America, What's Next for CR and tagged corporate responsibility, economy, insourcing, jobs, White House
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