Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Author Archives: Tara Greco
Marketing Your Company’s Commitment to Shared Value
Did you see this piece in October’s Ethical Corporation?
In it, author Peter Knight takes Tom’s Shoes and other companies to task for tying their marketing strategy to a higher social purpose—positing that society and companies were better off in the days of checkbook philanthropy focused on the CEO’s pet charities.
Well, I couldn’t disagree with him more.
Posted on Thursday, October 27th, 2011
Catogories Communicating CR Philanthropy Tagged Cause marketing, CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
Catogories Communicating CR Philanthropy Tagged Cause marketing, CMOs, corporate philanthropy, social issues, Tom's Shoes Leave a comment
Corporate Philanthropy = R&D
I was just in NYC and it was a quick-turnaround trip, so unfortunately, I didn’t have time to shop.
When I head back to the Big Apple in a few weeks, I’m going to carve out some time for a side trip to SoHo to check out this new concept from Nordstrom: Treasure&Bond.
Why am I sharing this tidbit with Shared Purpose readers?
Posted on Friday, September 2nd, 2011
Catogories Cause Marketing Philanthropy What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Catogories Cause Marketing Philanthropy What's Next for CR Tagged corporate phlantrhopy, nordstrom, retail, Treasure&Bond 1 Comment
Skills Based Volunteerism on a Whole New Level
Did you see this Chronicle of Philanthropy article a few weeks ago?
Food engineers and food scientists at General Mills began a volunteer project in 2009 to package and donate meals for kids in Malawi schools. The response was overwhelming, which inspired them to think bigger.
Posted on Thursday, August 18th, 2011
Catogories Philanthropy Volunteerism & Service Tagged Chronicle of Philanthropy, General Mills, techincal philanthropists Leave a comment
Catogories Philanthropy Volunteerism & Service Tagged Chronicle of Philanthropy, General Mills, techincal philanthropists Leave a comment
Using Social Media to Communicate Corporate Responsibility
There is no doubt that in recent years, the way in which most people consume and share information has been completely transformed by social media. Recognizing this, many companies now use social media to interact with consumers and stakeholders to broadcast their messages and one of the most interesting ways they are using social media is to drive participation, enthusiasm and awareness of their corporate responsibility efforts. At the National Conference on Volunteering and Service (NCVS) in June, I attended a session called “How Social Media Can Advance Your EVP and CSR Efforts” that provided terrific insights and examples of companies that are using social media in creative and meaningful ways.
Posted on Wednesday, July 6th, 2011
Catogories Communicating CR Community Engagement Technology and CR Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Catogories Communicating CR Community Engagement Technology and CR Volunteerism & Service Tagged corporate responsibility, EVP, National Conference on Volunteering and Service, NCVS, Social Media Leave a comment
Top 10 Takeaways from the National Conference on Volunteerism & Service
The APCO team left New Orleans with our bags full of information and our heads full of ideas. Here are our the lessons learned from this year’s NCVS. We’re already looking forward to next year in Chicago!
The New Orleans spirit is a force greater than any hurricane. The commitment to rebuild and repair the city has not wavered, and the city’s do-it-yourself approach has been driving the rebirth. Branford Marsalis said it best in the opening plenary: “We have a lot of different kinds of music here, and the sound is perseverance.”
Posted on Thursday, June 16th, 2011
Catogories Volunteerism & Service Tagged National Conference on Volunteering and Service, NCVS, online blueprint tool Leave a comment
Catogories Volunteerism & Service Tagged National Conference on Volunteering and Service, NCVS, online blueprint tool Leave a comment
Tripping Over the Words
Day 1 of the National Conference on Volunteering and Service is complete, and we’re looking forward to the start of Day 2.
Already this year, as in the past few years, there is a major focus on skills-based volunteering and pro bono as the next great frontier of corporate giving. Apparently, more than half of companies now offer some skills-based volunteering opportunities to their employees – which I suppose makes it not much of a frontier anymore.
Posted on Tuesday, June 7th, 2011
Catogories Business Alignment/Integration Volunteerism & Service Tagged NCVS, pro bono, service, Volunteerism Leave a comment
Catogories Business Alignment/Integration Volunteerism & Service Tagged NCVS, pro bono, service, Volunteerism Leave a comment
Volunteers Heading South
Starting tomorrow, thousands of volunteerism professionals and enthusiasts will assemble in New Orleans, La., for the annual National Conference on Volunteering and Service. Convened by the Points of Light Institute* and the Corporation for National and Community Service, the gathering is the world’s largest conference devoted to volunteerism.
Posted on Friday, June 3rd, 2011
Catogories Communicating CR Community Engagement Philanthropy Volunteerism & Service Tagged Corporation for National and Community Service, Employee Volunteer Programs, EVPs, National Conference on Volunteering and Service, NCVS, Points of Light Institute, Volunteerism Leave a comment
Catogories Communicating CR Community Engagement Philanthropy Volunteerism & Service Tagged Corporation for National and Community Service, Employee Volunteer Programs, EVPs, National Conference on Volunteering and Service, NCVS, Points of Light Institute, Volunteerism Leave a comment
Still Proud to Wear the Yellow Wristband
I’ve never been a big fan of Lance Armstrong, the athlete.
He’s like the New York Yankees of cycling, and I prefer an underdog.
And now there’s very little light between the “did he or didn’t he” debate about doping.
(Plus, I can’t believe he dumped Sheryl Crow.)
Posted on Tuesday, May 31st, 2011
Catogories Nonprofit Operations and Communications Philanthropy Tagged 60 Minutes, Cancer, doping, Doug Ulman, Lance Armstrong, LIVESTRONG, Tyler Hamilton Leave a comment
Catogories Nonprofit Operations and Communications Philanthropy Tagged 60 Minutes, Cancer, doping, Doug Ulman, Lance Armstrong, LIVESTRONG, Tyler Hamilton Leave a comment
The Cavs Really DID Win the Lottery
If you’re not a basketball junkie, you may not have noticed that the NBA lottery happened on Tuesday night.
I was watching but wasn’t thrilled with the results—as a Washington Wizards season ticket holder, I was hoping for the #1 pick to get some help out of the Eastern Conference basement. Oh, well—maybe we can trade for some better players this summer.
Posted on Thursday, May 19th, 2011
Catogories Business Alignment/Integration Philanthropy Volunteerism & Service Tagged Kyrie Irving, Lebron James, lottery, NBA, NBA draft 2 Comments
Catogories Business Alignment/Integration Philanthropy Volunteerism & Service Tagged Kyrie Irving, Lebron James, lottery, NBA, NBA draft 2 Comments
BSR Conference Highlights
Catogories Business Alignment/Integration Communicating CR CR in North America | Tagged #BSR11, BSR, emerging markets, ESG, redefining leadership | 1 Comment