Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Author Archives: Aman Battish
Making it Stick
Happy anniversary, Shared Purpose! Last year, we saw amazing CR communication campaigns that capitalized on huge international platforms. Idol Gives Back used the epic American Idol platform, One Goal and United Against Malaria capitalized on the World Cup (in Africa for the first time) and Keep a Child Alive used celebrity social networks. In addition, companies used mega-advertising budgets to showcase their initiatives. It was definitely a year of great ideas and creativity.
Posted on Thursday, April 28th, 2011
Catogories Cause Marketing Measurement & Evaluation Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Catogories Cause Marketing Measurement & Evaluation Philanthropy Tagged American Idol, corporate philanthropy, CSR, Idol Gives Back, One Goal Leave a comment
Millennials are a Discerning Bunch
Last week, consulting firm Universum released its survey research on the top 150 employers young professionals want to work for. The survey polled more than 10,000 college graduates who have been in the working world between 1-8 years.
If you haven’t seen it, it’s an interesting list. As a Universum representative pointed out in a Wall Street Journal article on the subject, “Young professionals generally want to work at companies that the professionals like as consumers.” And that explains some of it, granted. Disney*, Amazon, and Whole Foods are all nifty brands that appeal to young people.
Posted on Friday, April 1st, 2011
Catogories Business Alignment/Integration Tagged Amazon, CDC, corporate citizens, Disney, Millenials, Peace Corps, Universum, Wall Street Journal, Whole Foods Leave a comment
Catogories Business Alignment/Integration Tagged Amazon, CDC, corporate citizens, Disney, Millenials, Peace Corps, Universum, Wall Street Journal, Whole Foods Leave a comment
Not Just Another Fat Tuesday
Some may refer to today as Fat Tuesday, but for me, and for many men and women around the world, today is International Women’s Day (IWD). In fact, today marks the 100th anniversary of the occasion, which was established in 1911 to support women’s causes and celebrate women’s achievements.
Posted on Tuesday, March 8th, 2011
Catogories Women and Girls Tagged International Women's Day, investing in girls and women, IWD, Newsweek Daily Beast Women in the World Summit, Secretary Hillary Clinton, women's empowerment 1 Comment
Catogories Women and Girls Tagged International Women's Day, investing in girls and women, IWD, Newsweek Daily Beast Women in the World Summit, Secretary Hillary Clinton, women's empowerment 1 Comment
Has CR Become a Parody?
We all saw it. We probably cringed a little. Groupon’s controversial “Save the Money” spot got the most ink for mocking the plethora of CR-focused advertising. It made me ask the question – are the feel good, socially responsible ads believable or has it just become a joke?
Posted on Wednesday, February 9th, 2011
Catogories Cause Marketing Communicating CR Communications CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Catogories Cause Marketing Communicating CR Communications CR in North America Tagged advertising, ecomagination, Groupon, Madison Avenue, Saturday Night Live, Super Bowl, Tibet 2 Comments
Honoring World AIDS Day – Kill a Celebrity?
That’s right. Well, virtually anyway. To honor World AIDS Day this year, Alicia Keys has asked celebrity friends Lady Gaga, Justin Timberlake, Kim Kardashian, Usher and others to conduct a “digital life sacrifice” as part of a new campaign to raise money for Keys’ AIDS charity Keep a Child Alive. In this digital life sacrifice, celebrities will log off Twitter and Facebook until $1 million has been raised. The campaign also has provocative ads that show celebrities in coffins.
Posted on Tuesday, November 30th, 2010
Catogories Health Nonprofit Operations and Communications Philanthropy Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
Catogories Health Nonprofit Operations and Communications Philanthropy Technology and CR Tagged Alicia Keys, coffins, digital life sacrifice, Facebook, Keep a Child Alive, Twitter, World AIDS Day Leave a comment
The Numbers Steal the Show
Yes, there was Ashton and Demi. Ben Stiller made us laugh. The President and First Lady inspired us. But what really blew me away was that CGI closed yesterday with astounding metrics of impact and change. Since CGI’s inception, it has been about demonstrating progress and making lasting impact. Though it is sometimes lost in [...]
Posted on Friday, September 24th, 2010
Catogories Philanthropy Volunteerism & Service Tagged CGI, Clinton Global Initiative, commitments Leave a comment
Catogories Philanthropy Volunteerism & Service Tagged CGI, Clinton Global Initiative, commitments Leave a comment
The Big “C” at CGI. Finally.
Even after my third year at CGI, it still inspires and excites me. The energy in the halls yesterday was electric (solar powered, of course). So many great ideas and great minds in one place. My pick for today is the Special Session addressing Cancer in the Developing World. The panel, which featured Lance Armstrong, [...]
Posted on Wednesday, September 22nd, 2010
Catogories Health Philanthropy Tagged Cancer, CGI, Clinton Global Initiative Leave a comment
Catogories Health Philanthropy Tagged Cancer, CGI, Clinton Global Initiative Leave a comment
Talking about My Generation: Global Health Rocks
As more than 200 global health experts and enthusiasts gathered at PATH’s headquarters in Seattle, one thing was clear – the President’s Global Health Initiative promises to bring exciting new opportunities for those working to advance the global health agenda. In a discussion led by Drs. Anne-Marie Slaughter, Helene Gayle and Tachi Yamada on the need for greater innovation, entrepreneurial approaches and broad range participation in global health, I was most intrigued by Dr. Slaughter’s comments about the need to engage young people in the global health movement – a largely untapped audience with the enormous potential to help elevate issues and mobilize key communities.
Posted on Wednesday, August 11th, 2010
Catogories Community Engagement Health Philanthropy Volunteerism & Service Tagged Anne-Marie Slaughter, Global Health, Helene Gayle, Party with a Purpose, PATH, Rotavirus, Seattle, Tachi Yamada Leave a comment
Catogories Community Engagement Health Philanthropy Volunteerism & Service Tagged Anne-Marie Slaughter, Global Health, Helene Gayle, Party with a Purpose, PATH, Rotavirus, Seattle, Tachi Yamada Leave a comment
Show Me The Billions
Earlier this summer Bill Gates and Warren Buffett called on their billionaire peers to join the Giving Pledge. As part of the pledge, the richest Americans will donate the majority of their wealth to address the world’s biggest needs. It’s not a formal contract or legally binding; it’s simply a moral commitment. Forty billionaires have [...]
Posted on Thursday, August 5th, 2010
Catogories Philanthropy Tagged Bill Gates, billionaires, Giving Pledge, philanthropy, Warren Buffett Leave a comment
Catogories Philanthropy Tagged Bill Gates, billionaires, Giving Pledge, philanthropy, Warren Buffett Leave a comment
AIDS at 40?
Catogories Health | Tagged AIDS, intervention | Leave a comment