Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Author Archives: Robin Deliso
Robin’s SharedPurpose Oscar Pick: The Lorax
Apparently our whole team loves cartoons because my film is also animated, but of the vintage variety.
Robin’s Pick: The Lorax
Based on the Dr. Seuss classic, this 1970s film (and upcoming new release, which I hope is just as good) tells a story of wild and unbounding growth at the expense of the trees, the water, the air and the animals. The evil Once-ler CEO focuses on producing more and more thneed garments and encouraging unlimited consumption, never giving a thought to the effects of his careless business practices and dismal leadership until the very end when he has decimated the entire Truffula Tree population. All the while the Lorax “speaks for the trees” and tries to get through to the Once-ler that his runaway business can’t last and that he’s destroying everything, but he doesn’t listen. He is only (sort of, it’s up to you to decide) saved in the end because one Truffula Tree seed remains – but it hits the point that next time, that last seed might not be there and we shouldn’t wait until we’re hanging on the cliff.
Posted on Friday, February 24th, 2012
Catogories Business Alignment/Integration Communicating CR Environment Tagged consumption, Oscars, The Lorax Leave a comment
Catogories Business Alignment/Integration Communicating CR Environment Tagged consumption, Oscars, The Lorax Leave a comment
Social Media Week Reflection: Using Social Media to Communicate Corporate Responsibility
It’s Social Media Week – here in Washington, D.C., and in several other cities – and there’s a lot going on. We’re always looking for innovative ways to infuse corporate responsibility and sustainability information into company communication, and this week we’d like to highlight a few brands succeeding online.
Unilever, for example, incorporates its corporate responsibility messages into much of its online communication. The company made a video posted on YouTube and its corporate site about communicating sustainable behavior to consumers; tweets from @Unilever_Press via a handle that talks about standard corporate news as well as information related to its corporate responsibility and sustainability platform; and uses Facebook to communicate, too.
Posted on Wednesday, February 15th, 2012
Catogories Communications Tagged corporate responsibility, SMWDC, Social Media Leave a comment
Catogories Communications Tagged corporate responsibility, SMWDC, Social Media Leave a comment
The Debate Over School Lunch
Normally, we think of the government stepping in to regulate business when corporations overextend their reach in one way or another. When it comes to school lunches, however, it looks like the opposite may be happening.
The U.S. government was on the right track when the President Obama signed the Healthy, Hunger-Free Kids Act nearly a year ago, followed by the announcement of new dietary guidelines earlier this fall. Just this week, however, Congress proposed new rules that would consider pizza a vegetable in school lunches. This comes on the heels of the potato lobby (yes, Virginia, there is a potato lobby) and other groups fighting for starchy vegetable allotments to remain unchanged in school lunches, leaving little to no room for healthier options to make their way onto cafeteria trays.
Posted on Friday, November 18th, 2011
Catogories Business Alignment/Integration CR in North America Health Tagged pizza, school lunch, vegetable 1 Comment
Catogories Business Alignment/Integration CR in North America Health Tagged pizza, school lunch, vegetable 1 Comment
BLOG ACTION DAY 2011: HIGHLIGHTS
In case you missed it, this year’s Blog Action Day – also World Food Day – happened Sunday, October 16, and featured more than 2,700 bloggers from 109 countries in digital conversation about food.
Blog Action Day 2011 included voices from across the globe and a range of perspectives – nonprofits, nutrition experts, parents, activists, chefs and others.
Posted on Friday, October 21st, 2011
Catogories Cause Marketing Communicating CR Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Catogories Cause Marketing Communicating CR Health Tagged #BAD11, Blog Action Day, Nonprofit, nutrition, World Food Day 2 Comments
Consumers Vote for Cause Marketing
Catogories Cause Marketing | Tagged Cause marketing, Get on the Shelf, Humankind Water, Social Media | Leave a comment