Contributors
Tara GrecoTara is a senior director with experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is an associate director who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Andrea ShatzmanAn associate director in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
Leela StakeLeela is a director who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
James RobinsonJames is a director who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Julie JackA director in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Kitty PotterKitty is a senior director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior director and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Author Archives: Andrea Shatzman
The Untapped Healing Power of Bandages
My piano teacher growing up had a great saying whenever I was missing the simple beauty of a piece: “Don’t be a complicated cookie,” he’d say.
I think this has imbued me with a lifelong appreciation of simple but brilliant ideas. I stumbled upon a GREAT one earlier this month.
For people who need a bone marrow transplant, the chances of finding a donor that’s a match are frighteningly small. The trick to solving this problem, of course, is increasing the pool in the donor registry. Getting millions of people to march into a hospital somewhere to give a blood sample – that’s not easy.
Posted on Wednesday, March 28th, 2012
Catogories Business Alignment/Integration Cause Marketing Health Tagged bandage, bone marrow, bone marrow matching, donor, Help Leave a comment
Catogories Business Alignment/Integration Cause Marketing Health Tagged bandage, bone marrow, bone marrow matching, donor, Help Leave a comment
SharedPurpose Academy Awards 2012
Happy Oscar season, SP readers! We thought we could have a little film-related CR fun this week leading up to the red carpet. While the Academy of Motion Picture Arts & Sciences is busy choosing the best films of the year, some of our SP bloggers will be naming their pick for best CR film. This year’s Oscar nominees sadly presented slim CR pickings, so to make the competition more interesting, we’ve opened the field up to past years’ films as well.
Posted on Wednesday, February 22nd, 2012
Catogories Business Alignment/Integration Communicating CR Tagged AMPAS, cr, film, Monsters Inc, Oscars Leave a comment
Catogories Business Alignment/Integration Communicating CR Tagged AMPAS, cr, film, Monsters Inc, Oscars Leave a comment
The Year of Shared Value Policy?
Sometimes my mom sends me things. Mostly forwarded emails with jokes or pictures (which, mom, if you’re reading, I always read all the way to the end…). When I go visit my parents in Philly, which I did over the holidays, I get the print form of some of these little tidbits. Laying in the little pile for me this time was an article about the benefit corporation legislation pending in Pennsylvania.
It seemed like a fitting end to 2011 and good foreshadowing for 2012.
Posted on Wednesday, February 1st, 2012
Catogories What's Next for CR Tagged B Corps, benefit corporation, legislation, policy, shared value Leave a comment
Catogories What's Next for CR Tagged B Corps, benefit corporation, legislation, policy, shared value Leave a comment
The Secret to America’s Success
We spend a lot of time talking and thinking about the business benefits of employee volunteerism. What we’ve spent less time talking about is the benefit of prospective employee volunteerism. In this age of high unemployment in the United States, this is something we need to spend more time looking at.
LinkedIn got the value of showcasing volunteer experience to potential employers and recently added functionality that lets users add their community engagement to their profiles. This week, former U.S. Supreme Court Justice Sandra Day O’Connor and former Senator Bob Graham eloquently made the connection in an op-ed in USA Today: Jobs and civics go hand in hand.
Posted on Thursday, November 3rd, 2011
Catogories Community Engagement Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment
Catogories Community Engagement Volunteerism & Service Tagged Bob Graham, civics, NCC, Sandra Day O'Connor, unemployment, Volunteerism Leave a comment
Blog Action Day 2011 – What’s on the Menu?
Happy Blog Action Day 2011, SP readers! Coincidentally, today is also World Food Day. So what better topic for Blog Action Day than food. Take a look around the internet today and you’ll see thousands of posts related to food. Surely you can pick up a few recipe tips, but today bloggers are using their platforms to talk about some of the biggest food-related issues of our day: sustainable agriculture, food insecurity, nutrition, obesity, food safety, and dozens of other subjects.
Posted on Sunday, October 16th, 2011
Catogories Community Engagement What's Next for CR Tagged Blog Action Day, Food Insecurity, food safety, nutrition, obesity, sustainable agriculture, World Food Day 1 Comment
Catogories Community Engagement What's Next for CR Tagged Blog Action Day, Food Insecurity, food safety, nutrition, obesity, sustainable agriculture, World Food Day 1 Comment
Adding Value in Urbanization
Every so often, I’m reminded that we’re living in the future.
One such “wow” moment was last week, when I attended the U.S. Chamber of Commerce Business Civic Leadership Center’s Global Corporate Citizenship Conference. The conference kicked off with a panel on “Issues and Opportunities in Urban Development,” discussing the future of our planet’s cities in the face of a new wave of urbanization.
The 20th century saw a global shift toward urbanization – a trend which has only increased in the new century. My colleague Kitty Potter wrote recently that the global population has doubled in just 50 years – and more and more are leaving rural and suburban regions in favor of cities.
Posted on Wednesday, October 12th, 2011
Catogories Environment Philanthropy What's Next for CR Tagged BCLC, Global Corporate Citizenship Conference, philanthropy, smart cities, technology, UN Habitat, urbanization, World Population Day Leave a comment
Catogories Environment Philanthropy What's Next for CR Tagged BCLC, Global Corporate Citizenship Conference, philanthropy, smart cities, technology, UN Habitat, urbanization, World Population Day Leave a comment
Sesame Street Tackles Food Insecurity
Happy Friday! As you’re thinking about your weekend schedule, here’s a little Sunday night TV watching suggestion: a new Sesame Street special on food insecurity called “Growing Hope Against Hunger.”Sesame Street is the barometer for a lot of things in our society. For example, you know you’ve really made it as a celebrity if you’re [...]
Posted on Friday, October 7th, 2011
Catogories Community Engagement CR in North America Nonprofit Operations and Communications Tagged community engagement, Food Insecurity, Growing Hope Against Hunger, PBS, Sesame Street, STEM Leave a comment
Catogories Community Engagement CR in North America Nonprofit Operations and Communications Tagged community engagement, Food Insecurity, Growing Hope Against Hunger, PBS, Sesame Street, STEM Leave a comment
Volunteers are Getting LinkedIn
Earlier this month there was another symbolic moment that volunteerism and service is becoming more and more central to professional life. And no, this is not another post about how Millennials are leading the way. This month it’s LinkedIn.
Now when you’re filling out your resume on LinkedIn, amidst your positions, publications, and awards, there’s now a special section you can insert information on your volunteer experience and the causes you care about.
Posted on Tuesday, September 27th, 2011
Catogories Volunteerism & Service What's Next for CR Tagged employee volunteerism, LinkedIn, Millennials, pro bono, skills-based volunteering, volunteer 1 Comment
Catogories Volunteerism & Service What's Next for CR Tagged employee volunteerism, LinkedIn, Millennials, pro bono, skills-based volunteering, volunteer 1 Comment
Universities Include Philanthropy 101
You know, you have to be proud of the B-school students today. I say this as a totally unbiased proud member of the “hands-on” Millennial generation. But things really seem to be changing out there. The trend’s been coming on for awhile. Back in 2007, Stanford did a study that found MBA students from the top 11 ranked business schools in the United States were willing to sacrifice as much as $8,000 in pay in order to work for an ethical company. Awesome. And my undergrad alma mater, Tufts University, has been preaching “active citizenship” for years.
Posted on Monday, August 22nd, 2011
Catogories Philanthropy What's Next for CR Tagged Business school, Campus Compact, Millennial, philanthropy Leave a comment
Catogories Philanthropy What's Next for CR Tagged Business school, Campus Compact, Millennial, philanthropy Leave a comment
Food, Glorious Responsible Food
Catogories Environment | Tagged cage-free, red-rated, seafood, sustainability, wild-caught | Leave a comment