Contributors
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.
Monthly Archives: July 2010
Mad Men with a Soul?
Like many of you, I have Mad Men fever. With the new season underway, it reminded me of an article that appeared in Forbes earlier this month, entitled “The Most Imaginative CSR Ad Campaigns.” The article discusses how the world’s most recognized brands are using their advertising dollars to talk about their CSR initiatives. Whether, [...]
Posted on Friday, July 30th, 2010
Catogories Cause Marketing CR in North America Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
Catogories Cause Marketing CR in North America Tagged causewashing, CSR, Don Draper, Forbes, Loads of Hope, Mad Men, Pampers, Tide, vaccine 1 Comment
Is CSR a “cult” that facilitates business disasters?
That’s the viewpoint argued by Chrystia Freeland, editor at large for Thomson Reuters, in an opinion piece in The Washington Post earlier this week. According to Ms. Freeland, the “cult” of CSR is an “inanimate culprit” in many of the business disasters of the past two years. The two particular business disasters Ms. Freeland has in [...]
Posted on Thursday, July 22nd, 2010
Catogories CR in North America Tagged Beyond Petroleum, BP, Chrystia Freeland, customer service, Goldman Sachs, process safety, sustainability Leave a comment
Catogories CR in North America Tagged Beyond Petroleum, BP, Chrystia Freeland, customer service, Goldman Sachs, process safety, sustainability Leave a comment
What’s the Return for Being Responsible?
A company’s strategy and approach to corporate responsibility has a huge impact on its reputation. Both minor and major adjustments in programs, partnerships and processes can net in a shift—up or down—of a company’s reputation in the eyes of its stakeholders. APCO’s research group, APCO Insight, recently conducted some research for the retail industry to [...]
Posted on Tuesday, July 20th, 2010
Catogories Business Alignment/Integration Economic Development Measurement & Evaluation What's Next for CR Tagged Bryan Dumont, reputation, return on reputation Leave a comment
Catogories Business Alignment/Integration Economic Development Measurement & Evaluation What's Next for CR Tagged Bryan Dumont, reputation, return on reputation Leave a comment
Sustainable Football Kits
Although it’s not really my habit to buy a jersey that represents my favorite team(s), I may change my policy to buy a USA World Cup jersey. Not only to show my support for Landon and the boys, but also because its “green.”
Posted on Thursday, July 15th, 2010
Catogories Environment Technology and CR Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
Catogories Environment Technology and CR Tagged joel stein, Nike, plastic bottles, sustainable products, world cup jersey Leave a comment
Corporate Governance and the Ethical Pursuit of Profit
An interesting new report from the Association of Chartered Certified Accountants – the global body for professional accountants – argues that business needs to invigorate the ethical dimension of corporate governance and risk management to rebuild public trust and sustain the license to operate.
Posted on Wednesday, July 7th, 2010
Catogories Communicating CR What's Next for CR Tagged ACCA, Association of Chartered Certified Accountants, Business Standards Committee, Goldman Sachs, Lloyd Blankfein Leave a comment
Catogories Communicating CR What's Next for CR Tagged ACCA, Association of Chartered Certified Accountants, Business Standards Committee, Goldman Sachs, Lloyd Blankfein Leave a comment
Green China?
Last week I attended the China Business Leaders Forum in Beijing. The event was hosted by the Remin University of China and the International Business Leaders Forum (IBLF), and the theme was "Sustainable Development of a Low-Carbon Economy: Challenges and Opportunities for Business."
Posted on Friday, July 2nd, 2010
Catogories CR in Asia Economic Development Environment Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
Catogories CR in Asia Economic Development Environment Tagged BYD, China, China Business leaders forum, cr, green, Greentech Initiative, international business leaders forum, low-carbon economy, photovoltaics, renewable energy, Suntech Leave a comment
I Scream, You Scream, We all Scream (or Volunteer) for Ice Cream!
I’m in NYC this week for the National Conference on Volunteering and Service.It’s crazy hot here on the east coast, so I have ice cream on the brain…and luckily APCO client Target has a program that addresses my craving!Target is featuring two new exclusive Ben & Jerry’s flavors in its stores to honor volunteers—Berry Voluntary [...]
Posted on Thursday, July 1st, 2010
Catogories Cause Marketing Philanthropy Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
Catogories Cause Marketing Philanthropy Volunteerism & Service Tagged Ben & Jerry's, Berry Voluntary, brownie chew gooder, National Conference on Volunteering and Service, scoop it forward Leave a comment
Big Business, Big Responsibilities
Catogories Business Alignment/Integration CR in Europe What's Next for CR | Tagged Andy Wales, Aron Cramer, Big Business Big Responsibilities, Dunstan Hope, Matthew Gorman, sustainability | Leave a comment