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About Shared Purpose
Shared Purpose is a forum to think about, discuss, and predict what’s next for business and society.
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Contributors
Andrea ShatzmanA senior associate in APCO’s Washington, D.C. office, Andrea works on a broad range of CR issues. She’s particularly interested in the evolution of CR over time and how businesses can capitalize on their strengths to make unique contributions to society.
Leela StakeLeela is a senior associate who helps businesses innovate, collaborate and communicate to be more successful. She’s based in San Francisco, has worked in six Asian countries and is interested in the relationship between long-term business success and community prosperity.
Tara Grecosenior vice president Tara has experience on both sides of the equation, having worked in corporate CR and nonprofit communications & marketing. She focuses on trends and innovations in community engagement, strategic philanthropy, volunteerism, cause marketing, and CR/nonprofit communications.
Robin DelisoRobin is a senior associate who works in APCO’s corporate responsibility practice and is interested in the blurring lines between consumer and influencer expectations of companies. She looks at how companies use CR to engage audiences in innovative ways, especially re: social media, and started her career in nonprofit communications strategy.
Julie JackA vice president in APCO's New York office, Julie works on corporate responsibility with a focus on business strategy and emerging issues and trends. Her currents interests and work focus on sustainable agriculture and supply chain management, the integration of CR and financial communications, and CR in the consumer goods space.
Rachel ThompsonRachel is the global corporate responsibility practice manager for APCO. She has worked on global trade and CR in government and business. Her interests include the role (and limits) of CR in making globalization more sustainable; evidence and measurement issues; and the relationship between CR and preventing trade protectionism.
James RobinsonJames is a vice president who brings ten years of experience working on CR strategy and communications in New York, Beijing, and Jakarta. He looks at how CR is employed as part of broader business strategy and has a particular interest in the evolving role of technology and innovation in managing social and environmental issues.
Kitty PotterKitty is an associate director and leads APCO's CR practice in the Asia-Pacific region. Her current work and interests include the development of multi-stakeholder initiatives addressing corruption in supply chains, sustainability performance ratings, and engagement with private sector in climate change adaption.
Ellen MignoniEllen is a senior vice president and helped build APCO’s global corporate responsibility practice. She works primarily with APCO’s corporate clients on business alignment and corporate responsibility, stakeholder engagement and partnership development, and communication and outreach.History & Categories
Click to unfold.Recent Posts
- The Year of Shared Value Policy?
- When Competitors Collaborate: Logistics Experts on Disaster Frontlines
- Investing in American Jobs
- Two Years Later: Haiti Earthquake Relief Signals New Age in Charitable Giving
- Applying Moneyball Logic to Managing a Corporate Volunteer Program
- Universities Need to Protect Their Brands, too
- Corporate brands must add value to society
- It’s time for corporate brands to step up
- Brand comms strategies must evolve with technology
- World AIDS Day 2011: Prevention as the New Great Hope
Categories
- Philanthropy (59)
- Volunteerism & Service (49)
- Community Engagement (45)
- Business Alignment/Integration (45)
- What's Next for CR (41)
- Communicating CR (38)
- Nonprofit Operations and Communications (31)
- CR in North America (27)
- Cause Marketing (19)
- Environment (15)
Archives by Month
- February 2012 (2)
- January 2012 (3)
- December 2011 (5)
- November 2011 (4)
- October 2011 (10)
- September 2011 (8)
- August 2011 (4)
- July 2011 (5)
- June 2011 (6)
- May 2011 (5)
Blogroll
- Boston College Center for Corporate Citizenship’s In Good Company
- Case Foundation Blog
- CECP Blog
- Chronicle of Philanthropy’s Give and Take
- CSRwire Talkback
- Ethical Corporation's Reflection on Ethical Business
- Hands On Network Blog
- Marc Gunther's Blog
- Points of Light Institute’s Blog
- Taproot Foundation's Pro Bono Junkie's Blog
- U.S. Chamber of Commerce’s Business Civic Leadership Center Blog
Monthly Archives: June 2010
If We Build It – Will You Stay?
As the World Cup heats ups (go USA!), I wanted to share a little about two great campaigns that I’m rooting for off the field. Since this is the first World Cup in Africa, it serves as a great platform to rally around issues that impact the continent. United Against Malaria and 1Goal were launched last [...]
Posted on Thursday, June 24th, 2010
Catogories Cause Marketing Nonprofit Operations and Communications Philanthropy Technology and CR Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Catogories Cause Marketing Nonprofit Operations and Communications Philanthropy Technology and CR Volunteerism & Service Tagged 1goal, Africa, Andrea Bocelli, Bill and Melinda Gates Foundation, education summit, fifa, queen rania, shakira, united agains malaria, world cup Leave a comment
Volunteerism in America on the Rise
The Corporation for National and Community Service released its annual U.S. volunteerism stats today. Details can be found at www.VolunteeringinAmerica.gov. The study contains lots of rich data, including insights about volunteerism for each state and major city and trends by age cohort.Several points from this year’s report popped out at me: An additional 1.6 million [...]
Posted on Tuesday, June 15th, 2010
Catogories Community Engagement CR in North America Measurement & Evaluation Volunteerism & Service Tagged community service, Corporation for National and Community Service, millenial, voluneering, VolunteeringinAmerica.gov Leave a comment
Catogories Community Engagement CR in North America Measurement & Evaluation Volunteerism & Service Tagged community service, Corporation for National and Community Service, millenial, voluneering, VolunteeringinAmerica.gov Leave a comment
Integrated Reporting: A Fast-Emerging Trend
On Monday I attended an interesting webcast about the future of integrated reporting. In helping clients describe their social and environmental impact through corporate responsibility (CR) reports, I have seen how companies are becoming more and more focused on reporting their material business issues and less focused on the “warm and fuzzy” stuff. While certainly [...]
Posted on Thursday, June 10th, 2010
Catogories Measurement & Evaluation Reporting Tagged CR reporting, Data, Global Reporting Initiative, Government mandates, GRI, Integrated Reporting, Investors, Socially Responsible, transparency Leave a comment
Catogories Measurement & Evaluation Reporting Tagged CR reporting, Data, Global Reporting Initiative, Government mandates, GRI, Integrated Reporting, Investors, Socially Responsible, transparency Leave a comment
Cause Marketing Forum Wrap Up: Cause is Everywhere
APCO’s Andrea Shatzman attended the Cause Marketing Forum conference in Chicago last week. She has some interesting trends and topics to share with us.Last week I attended the 8th annual Cause Marketing Forum, and I’m feeling energized and optimistic – it’s really amazing to see the creativity and the volume of cause campaigns that have [...]
Posted on Wednesday, June 9th, 2010
Catogories Cause Marketing Communicating CR Philanthropy Tagged Cause marketing, cause marketing forum, Halo awards Leave a comment
Catogories Cause Marketing Communicating CR Philanthropy Tagged Cause marketing, cause marketing forum, Halo awards Leave a comment
Lazarus Effect: Waiting for the Sequel
Last week, HBO premiered The Lazarus Effect, a 30-minute documentary that tracks the transformation of three HIV patients in Africa after 40 days on antiretroviral treatment (ARVs). The film, a multi-media venture of the (RED) Campaign was produced by Lance Bangs and executive produced by Spike Jonze and Susan Smith Ellis. Featuring doctors, nurses and patients [...]
Posted on Tuesday, June 1st, 2010
Catogories Communications Community Engagement Health Nonprofit Operations and Communications Philanthropy Tagged (red) campaign, Africa, AIDS, cidrz, Global Fund, HBO documentary, hiv, HIV-free generation, lazarus effect, pepfar 1 Comment
Catogories Communications Community Engagement Health Nonprofit Operations and Communications Philanthropy Tagged (red) campaign, Africa, AIDS, cidrz, Global Fund, HBO documentary, hiv, HIV-free generation, lazarus effect, pepfar 1 Comment
Panera’s Nonprofit Restaurant – So Far So Good
Catogories Community Engagement Philanthropy Volunteerism & Service | Tagged Panera, panera cares cafes, panera free restaurant, panera pay it forward, volunteer | Leave a comment