In another victory for cause marketing, Humankind Water took the #1 spot in Walmart’s recent Get on the Shelf social media contest. The contest garnered thousands of entries, ranging from shorts made from towels to a handy dandy eyeglass repair kit.
In the end, though, a product that donates 100 percent of net profits to countries fighting AIDS, malaria, measles and warfare won out – showing that consumers across the economic spectrum support products... Read more »
Last week on Earth Day, Whole Foods officially stopped selling red-rated wild-caught fish in its seafood departments. Big stuff right? No longer does steering clear of over-fished fish seem so fringe. Though, let’s be fair. It’s Whole Foods. The petri dish of all sustainability experiments. But wait – Whole Foods isn’t the only one. BJ’s Wholesale Club last month announced they would only carry seafood from sustainable suppliers…and BJ’s isn’t Whole Foods.
The seafood counter is looking pretty bright! But this briny little tale didn’t prepare me for Burger King’s announcement just a few days later. Burger King made a commitment that all of its eggs and pork will come from cage-free chickens and pigs by 2017. Yeah – Burger King. Feeling a little Chipotle heat, perhaps?… Read more »
The UK government’s mantra, in these times of high unemployment, inflation and low growth, is “We’re all In this together.” And as public-sector spending cuts begin to bite, the government has been keen to show that they expect the very wealthy to do their part.
Hence last month’s Budget included, alongside a modest reduction in the top rate of personal income tax, an emphasis on tightening tax loopholes available to wealthy people, particularly in relation to stamp duty on very expensive residential properties. It also included a new ceiling on tax relief for the wealthy: from next year, tax relief above £50,000 in any one year will be capped at 25 percent of income in that year. This would limit, say, a person earning $10 million from claiming tax reliefs of more than £2.5 million; or a person earning £500,000 from claiming tax reliefs of more than £125,000. At first glance, at least to those 99 percent of Britons who earn much less (the UK’s median income is £25,000 a year), this seemed to provide still generous room for tax relief to high-income earners.… Read more »
And as an alumnus of Auburn University, I was proud to see fellow alum and Heisman Trophy-winner Bo Jackson working to make a difference to those affected.
A year ago, an outbreak of more than 60 tornadoes killed more than 200 people in Alabama. This week, Bo Jackson will trade his football pads for a bicycle as he launches his “Bo Bikes Bama” charity ride across the state to raise money for tornado relief. He’ll be joined along the way by sports figures including Lance Armstrong, Ken Griffey, Jr., and downhill skier Picabo Street. Ultimately, he hopes to raise $1 million for tornado relief in the state.
In honor of National Volunteer Week, I want to give a shout out to my colleagues here at APCO for their commitment to service.
Many APCO consultants devote personal time to the causes that matter most to them—including coaching a youth sports team, cleaning up parks, taking in rescue dogs and handling press relations for the local homeless shelter.… Read more »
Kirk Stewart, Tara Greco and I were part of the record-breaking crowd that attended the annual Boston College Corporate Citizenship Conference held in Phoenix last week. Here are the key ideas panelists and participants were buzzing about:
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We have an interesting Easter tradition in my (very large) family. It’s an egg-decorating contest that started 30+ years ago when my kindergarten-teacher mom pulled out all of her fun craft supplies out of storage and invited my twenty-something aunts and uncles to “decorate eggs” while we were waiting for supper. They turned the activity... Read more »
My piano teacher growing up had a great saying whenever I was missing the simple beauty of a piece: “Don’t be a complicated cookie,” he’d say.
I think this has imbued me with a lifelong appreciation of simple but brilliant ideas. I stumbled upon a GREAT one earlier this month.
For people who need a bone marrow transplant, the chances of finding a donor that’s a match are frighteningly small. The trick to solving this problem, of course, is increasing the pool in the donor registry. Getting millions of people to march into a hospital somewhere to give a blood sample – that’s not easy.… Read more »
Tara Greco
Robin Deliso
Andrea Shatzman
Rachel Thompson
Leela Stake
James Robinson
Julie Jack
Kitty Potter
Ellen Mignoni
What is True Leadership?
Walter Isaacson and Sally Bedell Smith
Walter Isaacson, author of the best-selling Steve Jobs and Benjamin Franklin biographies, the other night said at a book forum sponsored by APCO: You don’t have to be the smartest person in the room to get something done; you just have to be the person who knows how to get things done.
He learned that lesson in researching Franklin, who was the guy in the room who got a country done a couple of centuries ago. Isaacson said today’s politicians could learn a lesson from that, bringing the Franklin teaching to a lesson for today’s leadership.… Read more »
Catogories Community Engagement Volunteerism & Service | Tagged 826DC, Queen Elizabeth II, Sally Bedell Smith, Steve Jobs, Walter Isaacson | Leave a comment